this post was submitted on 05 Oct 2023
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X drops headlines from articles, as new report details its bleeding ad revenue::Elon Musk's X revamped its look to eliminate headlines on article links Wednesday, the same day that Reuters reported the platform has seen massive monthly...

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[–] EyesEyesBaby@lemmy.world 161 points 11 months ago (2 children)

Ad revenue in August was down 60% year over year, the report said.

Good

[–] slaacaa@lemmy.world 32 points 11 months ago (3 children)

Holy shit, that’s brutal. That company is dead

[–] gravitas_deficiency@sh.itjust.works 38 points 11 months ago* (last edited 11 months ago) (1 children)

I’ve seen estimates that put the loss of value of the company itself since Elon took over at something like 90%. If that’s anywhere even close to accurate… impressive. Most impressive.

[–] joenforcer@midwest.social 14 points 11 months ago (6 children)

Since Twitter is now private, we'll never know the real numbers, but the paper value of the Twitter brand itself being cast aside is a huge non-monetary loss.

[–] gravitas_deficiency@sh.itjust.works 10 points 11 months ago

Right?? Like, it was one of the most known brands in the world. You don’t throw that away if making money is your goal.

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[–] uis@lemmy.world 6 points 11 months ago

They enshittified themselve to death

[–] Hiccup@lemmy.dbzer0.com 4 points 11 months ago

They've gone and Dugg themselves a whole that will never come out of while Musk is there.

[–] 1bluepixel@lemmy.world 10 points 11 months ago

B-but Elon told me advertisers were returning!

[–] Aurenkin@sh.itjust.works 116 points 11 months ago (5 children)

How about we respond by dropping X from headlines and articles?

[–] SkybreakerEngineer@lemmy.world 20 points 11 months ago (1 children)

I think "dropping X" might have been a factor in this decision.

[–] Rai@lemmy.dbzer0.com 7 points 11 months ago (1 children)

Hey, don’t do my homegirl Molly dirty like that—she just wants the world to feel good.

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[–] zurohki@aussie.zone 16 points 11 months ago (2 children)

Oh, don't do that, I've still got half a bag of popcorn left.

[–] yiliu@informis.land 14 points 11 months ago (1 children)

Jesus, how big was that bag to start with?!

[–] FlyingSquid@lemmy.world 8 points 11 months ago

Oh, just normal serving size...

[–] hagelslager@feddit.nl 3 points 11 months ago

I'm sure there are movie communities in the fediverse who can recommend great movies to go with the popcorn!

[–] uis@lemmy.world 8 points 11 months ago (2 children)

It's just wrong kind of X. We need to talk about X.org.

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[–] knacht1@lemmy.world 5 points 11 months ago (2 children)

Did you mean "X", formerly Twitter?

[–] beefcat@lemmy.world 5 points 11 months ago (4 children)

I believe they meant "Xitter".

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[–] fruitleatherpostcard@lemm.ee 101 points 11 months ago (7 children)

It’s called ‘Twitter’.

[–] nova_ad_vitum@lemmy.ca 50 points 11 months ago (3 children)

Xitter is also acceptable in my book.

[–] seaQueue@lemmy.world 59 points 11 months ago (1 children)

The X is pronounced like "Sh"

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[–] Routhinator@startrek.website 12 points 11 months ago

Just needs to be popped.

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[–] PlexSheep@feddit.de 11 points 11 months ago (1 children)

It's "the service formally known as twitter" to be fair. They changed the name to something

[–] lando55@lemmy.world 17 points 11 months ago

Ƭ̵̬̊witter

[–] glimpseintotheshit@sh.itjust.works 5 points 11 months ago (1 children)

Idk to call that shit show Twitter is kind of an insult to Twitter at this point

[–] fruitleatherpostcard@lemm.ee 5 points 11 months ago

Yeah I know but at this point also; if it might piss off Musky then I’ll deadname it.

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[–] lolcatnip@reddthat.com 41 points 11 months ago (1 children)

As opposed to journalists, who drop articles from headlines.

[–] schema@lemmy.world 31 points 11 months ago (1 children)

The change had been expected, with Musk tweeting in August: “This is coming from me directly. Will greatly improve the esthetics.”

Yeah... we figured it's his doing, since it's a terrible decision.

[–] Anonymousllama@lemmy.world 5 points 11 months ago

Probably hoping that if they remove titles they can remove context from the link, trying to goad people into click-throughs. Pretty poor experience for the users I'd argue

[–] TurboLag@lemmings.world 28 points 11 months ago (3 children)

What even is the point of this change?! What could it possibly improve?

[–] jay9@lemmy.world 25 points 11 months ago (1 children)

Probably so people click the link more often to find out what it’s about - which Musk then can take to publishers and say “look how much traffic we generated for you”

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[–] CitizenKong@lemmy.world 14 points 11 months ago

Elon Musk's mood for a few minutes.

[–] micka190@lemmy.world 5 points 11 months ago* (last edited 11 months ago)

Might just be a way to bypass some countries requiring that social media sites pay news companies when they scrape their articles and show a preview on the page? Something like that's been passed in Canada recently and companies like Facebook and Google basically just stopped showing summaries of news on their sites to Canadians as a result.

[–] qooqie@lemmy.world 12 points 11 months ago (1 children)

Guys he doesn’t care, I have a feeling he’s more annoyed or even amused that people are still using Twitter more than anything. He’s doing the whole “I want to push this as far as possible xd” thing. And honestly it is kind of amazing seeing just how much people put up with to use that shit platform

[–] protist@mander.xyz 14 points 11 months ago (1 children)

He bought it to destroy it. The Saudis helped fund his purchase, and they hated Twitter. They imprison and execute people for tweeting things they don't like and wanted him to break the platform

[–] dojan@lemmy.world 4 points 11 months ago (1 children)

I believe this. Given that he states that he thinks Twitter corrupted his daughter, who now wants nothing to do with him, I can see him buying the platform to help his friendly Saudi regime and get to pick a personal bone as well.

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[–] ArghZombies@lemmy.world 9 points 11 months ago (3 children)

For people still using Twitter, if you view it in a browser like Brave it will hide all the ads for you. Even better, you can save the webpage view as a Web App in your phone and access it that way and you barely even notice it's the web version you're using and not the app. I've not seen an ad on Twitter in months since doing that.

[–] NocturnalEngineer@lemmy.world 53 points 11 months ago (2 children)

Considering they dismantled every control they had to prevent disinformation, and it was already a cesspool to begin with... Why are people still using Twitter?

[–] ArghZombies@lemmy.world 14 points 11 months ago

Sadly these still a lot of folks on there that haven't moved elsewhere. If you curate your follower lists and don't venture into the replies of big/ trending accounts then it's still manageable. Mostly I just use to to read people I follow rather than post anything new myself these days.

Also, I've feeds of decent journalists that I've built up over many years that don't post elsewhere. There's still that immediacy that you just don't get elsewhere.

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[–] BlinkerFluid@lemmy.one 47 points 11 months ago* (last edited 11 months ago)

Don't use Brave, they push crypto incentives. Use Firefox and ublock origin, that and BAT's chart is crap.

but Blink, you trade crypto

I guess I'd know, then.

edit: fuck plebbit too

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[–] uis@lemmy.world 7 points 11 months ago (1 children)
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[–] iforgotmyinstance@lemmy.world 5 points 11 months ago

Xitter can you stop being a bitch for like, a minute?

[–] jray4559@lemmy.sdf.org 4 points 11 months ago (1 children)

Man, Elon just never stops, does he? He has made one good addition to what was a perfectly good Twitter (Community Notes), and at least what, 30 bad decisions? Has there ever been a CEO as stupid as Elon has been to Twitter over this year? I mean damn, even being outed as a child molester and forced to resign probably wouldn't have been as bad.

[–] clgoh@lemmy.ca 8 points 11 months ago (1 children)

Community Notes predate Musk.

[–] jray4559@lemmy.sdf.org 4 points 11 months ago

Did not realize, damn... so that's zero good decisions I guess. Elon has gotta be the worst owner of any tech company... probably ever, honestly.

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