this post was submitted on 07 Feb 2024
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"Even though we're pushing through pricing, the consumer is tolerating it well," he said in October analyst call.

normal way to talk about 'fellow' human beings

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[–] lqdrchrd@lemmy.blahaj.zone 155 points 10 months ago (3 children)

McDonald’s used to be viable because it was shit, but at least it was cheap. Now it’s just shit. I haven’t gone of my own will in years, only with other people who wanted it. $3 for a hash brown is absurd.

[–] ghostdoggtv@lemmy.world 63 points 10 months ago (1 children)

The level is lower than that. McDonald's used to serve the customer, the customer now serves the corporation.

[–] Zorque@kbin.social 17 points 10 months ago

The customer always served the corporation, they just used to hide it better.

[–] Dwayne_Elizondo_Mountain_Dew_Camacho@sh.itjust.works 30 points 10 months ago (2 children)

It used to be cheap, fast, filling and clean. It's none of those things anymore.

What's their value proposition nowadays? Nostalgia?

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[–] m_randall@sh.itjust.works 18 points 10 months ago

No man. McDonald’s used to be cheap, fast and decent. The original burger in 1955 was 15 cents, or about $1.75 today. Don’t forget how far things have fallen lol

[–] IchNichtenLichten@lemmy.world 133 points 10 months ago (5 children)

There's a burger place near me which makes a great burger - good quality ingredients, interesting toppings, great fries and they're cheaper than McDonalds. Given McDonald's prices on ingredients will be substantially cheaper, and their volume higher, this is just pure greed.

[–] nul9o9@lemmy.world 33 points 10 months ago (1 children)

My local burger places are just like that. Absolutely bonkers what people with a routine will tolerate if the change is slow.

[–] IchNichtenLichten@lemmy.world 17 points 10 months ago (4 children)

Some people are open to trying new things, they want the excitement of trying out a new restaurant or take out, they want to try types of food they've never eaten before.

Then there are the other type. They behave in the same way as children do, they want what they like, and will not take a risk on something new, even on something as pedestrian as a burger.

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[–] BigMacHole@lemm.ee 97 points 10 months ago (3 children)

It's a good thing we haven't raised the Minimum Wage! Otherwise they may have Raised their prices!

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[–] RGB3x3@lemmy.world 97 points 10 months ago (5 children)

"Some customers are fed up and pushing back"

But continuing to buy things from them, yeah? Companies are not going to change until people stop buying from them.

Nobody needs McDonald's. I'm not even sure most people actually want McDonald's. Just stop going, seriously.

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[–] MonsiuerPatEBrown@reddthat.com 72 points 10 months ago* (last edited 10 months ago) (2 children)

I can't believe that the US Government believes that a little more than two McDonald's hash browns are worth one hour's work.

Fuck that. That isn't dignity.

[–] KinglyWeevil@lemmy.dbzer0.com 28 points 10 months ago (1 children)

I'm just trying to pay for housing with my meager allotment of 80 hash browns per week

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[–] transientpunk@sh.itjust.works 58 points 10 months ago (6 children)

It is so sickening how capitalism normalizes stripping people of their humanity

[–] FenrirIII@lemmy.world 69 points 10 months ago (1 children)

People are just wallets that cry sometimes

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[–] ramsgrl909@lemmy.world 50 points 10 months ago (6 children)

I worked for McDs in high school, around 2008. Big Mac meal used to be $6.08 with tax, $1 menu used to be $1.06 with tax. I went the other day and was shocked to see how much everything costs now plus I have to order via a screen (which I find bizarre, but maybe I'm just old now).

I also feel like working there used to be kind of fun. I'd take the order from the drive thru/take the money, kitchen would secretly prioritize drive thru orders (everything is timed), and window person would get the order together. Now it seems like they take 1 or 2 drive thru orders at a time and make the line wait until those are done.

Seems like fewer people working & prices went up - and I'm sure those poor folks working are making minimum wage. It's just sad all around.

[–] afraid_of_zombies@lemmy.world 29 points 10 months ago (3 children)

would secretly prioritize drive thru orders

Fucking knew it! Thanks for confirming

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[–] saintshenanigans@programming.dev 26 points 10 months ago (5 children)

The cool part is I started working there just after you! I started around 2013 and worked there until about 2016 and it was STILL about maybe $7 or $8 for a meal, and the dollar menu was still $1.06

This shit happened during covid and they're literally only doing it because they can. There have been reports that the current inflation isn't driven by the state of the economy at all, but just corporate greed.

Don't waste your time and money guys, you can get food cheaper at the mom and pop restaurants now, and that food is usually at least half decent. When it's the same price to eat at McDonald's or a "healthier" place like tropical smoothie or Chipotle, why the fuck would I want to pay for ultra processed sludge

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[–] flathead@lemm.ee 20 points 10 months ago

so you order on a touch screen that has been used by every nosepickin' customer before you and then chow down on food you eat with your hands? Sounds delicious.

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[–] Froyn@kbin.social 50 points 10 months ago (1 children)

Sunday morning, fire up the air fryer and park just outside of McD's. Selling hashbrowns at $1 a pop.

[–] GluWu@lemm.ee 37 points 10 months ago (2 children)

And get fined by the city for not having a food vending license. And the audited by the IRS.

[–] cm0002@lemmy.world 24 points 10 months ago (1 children)

The first point makes sense, that's why he needs to sell 10¢ trinkets for a dollar with a "bonus gift" of a hash brown lmfao

I don't see why he'd get audited by the IRS, first he'd need to make more than 600 off it and even if he did, as long as he reports it the IRS DGAF as long as they get their cut lmao

[–] KevonLooney@lemm.ee 17 points 10 months ago (2 children)

Just get a license and do the food safety course. It's not that hard.

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[–] FartsWithAnAccent@kbin.social 46 points 10 months ago (2 children)

Just uh... don't eat there?

[–] DadVolante@sh.itjust.works 36 points 10 months ago (29 children)

Not many places open when 2nd shift closes.

And yes, there's food at home or in the lunchbox, but sometimes home is 40 minutes away and you already ate lunch 5 hours prior.

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[–] Thrickles@lemm.ee 46 points 10 months ago (4 children)

the customer is tolerating it well

Sure am! It's been over four years since I've had McDonalds (or any other fast food restaurant). Prices are absurd and the food is meh at best.

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[–] FabledAepitaph@lemmy.world 45 points 10 months ago (4 children)

It's easy to tolerate price increases on products when you don't buy that product. The thing that concerns me though, is that if people stop buying McDonald's and instead buy canned beans... is my chili going to get more expensive because McDonald's wants 3 dollar hash browns? I'm pretty sure the answer is yes.

[–] Kase@lemmy.world 18 points 10 months ago (6 children)

Pro tip, if you have access to a stove and several hours of free time to spare for cooking-- dry beans are super cheap!

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[–] garretble@lemmy.world 36 points 10 months ago* (last edited 10 months ago) (2 children)

I actually don’t hate the burgers McDonald’s has now. They are hot, and often hit the spot for me.

HOWEVER, a double quarter pounder meal is now like $10, and it’s just not worth it when I have other options next door or across the street that sell better food for about the same price.

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[–] ArugulaZ@kbin.social 31 points 10 months ago (3 children)

Three bucks for a hash brown? You know Simplot sells packs of ten for four dollars, right? And you can cook them on a stovetop with a tablespoon of vegetable oil, right? Hell, if you're desperate, you could even throw a pair into the toaster, although they won't taste nearly as good that way.

[–] derf82@lemmy.world 23 points 10 months ago

And it’s not like McDonald’s gets a different hash brown. Simplot has supplied McDonald’s for decades: http://visitsoutheastidaho.com/2017/01/j-r-simplots-french-fry-pact-with-mcdonalds-was-key-for-company-idaho/

[–] protist@mander.xyz 17 points 10 months ago (6 children)

My local burger chain has cheeseburgers for $3.50 and fries for $2.00. They are bigger and taste way better than McDonald's, and it's real food that doesn't destroy my stomach. They also have breakfast burgers and a big serving of breakfast potatoes for $2 each. Why would I ever go to McDonalds

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[–] Churbleyimyam@lemm.ee 28 points 10 months ago

Just think of all the hundreds of millions of people who won't be affected by this because they refuse to eat at MacDonald's regardless of their prices.

[–] BeautifulMind@lemmy.world 28 points 10 months ago (1 children)

LOL McDonald's hasn't seen my shadow in 10 years at least

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[–] kerrigan778@lemmy.world 27 points 10 months ago (1 children)

It's one hash brown Michael, what could it cost?

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[–] kttnpunk@lemmy.world 25 points 10 months ago (13 children)

Inflation and wage theft are absolutely out of control in this country. I'm a barista. My store makes $1600 in a eight-hour day. Mine and all of my coworker's wage in there probably adds up to about $50/hour on average. So the profit margin is ridiculous. And these businesses have the gall to think they can make MORE MONEY. No, fuck you. At some point the human beings doing the hard work need to get a bigger cut.

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[–] foggy@lemmy.world 24 points 10 months ago* (last edited 10 months ago) (1 children)

I heard about this and lmao no deal mcdicks.

Hash brown is 99 cents. Figure it out. We can see your market value.

I vow to not buy a McDonald's hash brown until it is below $1

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[–] herescunty@lemmy.world 20 points 10 months ago

That's the McConomy

(badum tsst)

[–] ivanafterall@kbin.social 19 points 10 months ago (4 children)

True, but fuck KSL, it's a Mormon-owned entity.

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[–] jet@hackertalks.com 18 points 10 months ago (6 children)

Unless pushing back means not shopping at McDonald's, then it doesn't matter

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[–] iterable@sh.itjust.works 16 points 10 months ago (4 children)

Don't mind the prices as long as the quality is there. All of the fast food chains in my area have tanked in quality. Except for Five Guys.

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