important for anybody following this topic to also know that "hundreds of trademarks" can sometimes just mean that there's a few trademarks in each class. Trademarks in the US are divided into classes, so that two companies that do different things can still be named the same or similar.

The article still has a point, in that similar software companies like Meta and Microsoft have trademarks for "X," but if your PVC pipe company is called X, you might not have a good case against Twitter because who is getting confused between PVC pipes and social media?

Apple stopped giving their new products the"i" prefix because they weren't able to trademark it because "you can't trademark a letter."

I doubt that they'll allow Elon Musk to trademark the letter "x"

So is it okay for me to call my mastodon server twitter now?

A shitshow of epic proportions.

oh, look, musk made yet another stupid, impulsive decision that could have disastrous, short- and long-term consequences for ~~twitter~~ er... "x"

Pretty sure Sesame Street's use of the letter X pre-dates Musk's claim to it as well.