this post was submitted on 17 Oct 2023
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[–] JDPoZ@beehaw.org 54 points 1 year ago* (last edited 1 year ago) (4 children)

Usually consolidation is done by expensive buy outs (which this one was). And if the company is public, the CEO's next goal (since it now has valuable IP and has eliminated a competitor), is to make that money back and do so fast (see Disney with Marvel, Star Wars, etc.). This means exploiting its newest IP, farting out something that a known audience / fanbase will show up for (again - unfortunately - see Disney).

This doesn't necessarily guarantee shitty outcomes (see Andor in the case of Star Wars being bought by Disney, see Overwatch after Activision bought Blizzard), but usually it comes with the territory of new bosses eventually trying to squeeze more value out of the IPs and team resources they purchased (see "Secret Invasion" by Marvel under Disney, and see "Overwatch 2" by Blizzard under Activision).

Depending on the company, they'll also do MASS layoffs to "eliminate redundancies" - which in theory means firing people whose jobs encompass the exact same practice, but in reality means a bunch of people are about to have their work load doubled.

The people at the very top of the bought out company will get HUGE piles of cash, plus some requirements they stay on board usually for some amount of time... and then most of them will probably bail the moment their stock "vests" - allowing them to start up new companies and begin the cycle of "make stuff, then get bought out by big company" all over again.

Rarely a key person stays on board for some time (see Carmack with Facebook / Oculus for example), but eventually even the most passionate dev sees that their new bosses will never fully get behind them in the way they were able to do when they were not owned by said parent company.

From a broader "industry-wide" perspective, it's probably not great either, because the mass layoffs at a gigantic well-regarded company means more workers competing across a mostly non-unionized industry for less jobs (and if you're just starting, now you've got to compete with someone who has "Blizzard" on their resume).

Worse still - because the video game industry is already pretty exploitative of its workers, since it (like VFX) mostly came into being after the Reagan era completely destroyed the public perception of unions, the jobs everyone will be competing for will just have even worse conditions since soooooo many (younger folks especially) dream of working on video games (until they get their first industry job, get a few years under their belt, and been there for more than one studio closure and decide that - if they ever want to enjoy having time with their family, owning a home, and living somewhere for more than 5 years, they probably should change jobs to some relevant field in software dev that pays better, has less hours, and is overall more stable).

TL;DR - Probably bad.

[–] verysoft@kbin.social 14 points 1 year ago* (last edited 1 year ago) (1 children)

It's all for game pass. They want to lock people into their favourite games with a subscription, that's where the money is for Xbox at the moment, all these buyouts are for securing their service as 'the one to want' before others clamber into the space. So I suspect things at ABK will continue as they have been doing for the most part, but with the games on game pass and maybe some more Xbox ports.

[–] 50MYT@aussie.zone 8 points 1 year ago (1 children)

One thing missed is the fresh set of eyes on old IP.

Some of the older games / IP that is being bought over has had no or little interest with the old group, so the new company may have a team inside that says "hey we use that now".

It doesn't always work. But it's better than nothing.

[–] JDPoZ@beehaw.org 14 points 1 year ago

One thing missed is the fresh set of eyes on old IP.

Right - like the Andor example.

I feel like Andor was a result of someone talented taking advantage of the Disney Star Wars money hose that got lucky that the corporate Eye of Sauron (aka a bunch of producers and company execs) weren't watching them too closely.

On the opposite side, look at what Microsoft did to Halo (under Don Mattrick's leadership, btw). They decided they didn't want to pay Bungie a nice fat thank you in their potential contract renewal, instead decided to keep the Halo IP, spin up a studio with only a handful of key people and then people who had no idea what Halo was for their LITERAL FLAGSHIP IP.

In general, I am skeptical of how companies will handle IP after big buyouts / corporate consolidation. That way when an Andor comes along, I'm pleasantly surprised instead of finally satisfied as a result of high expectations.

[–] ampersandrew@kbin.social 5 points 1 year ago (1 children)

Layoffs have already hit this and other industries, including Microsoft, regardless of buyouts, and since this deal is fresh, it will likely happen again in the near future. But there's no need for them to squeeze value out of what they bought. They can revive dormant IPs just by making sure they run on modern platforms and putting them on Game Pass. That alone is a tremendous amount of value that Activision couldn't get regardless of how much they squeezed.

And a lot of people who leave or are let go in these situations go on to form new studios. If you think about it too, it doesn't make much sense that the jobs would disappear. The industry will support a certain number of games being produced, and someone's got to make them still.

A worse outcome to me still seems to me to be a world where Sony is uncontested in its console space.

[–] JDPoZ@beehaw.org 5 points 1 year ago (1 children)

All of what you said is true, but usually consolidation results in a net negative overall. It's why we (at least used to) have anti-trust laws. Companies - regardless of industry - tend to be monopolistic when they can get away with it.

However, I will say that your point about "reviving dormant IPs" is just another way of framing (albeit much more charitably) what I described previously. Capitalizing on well-known or well-regarded IPs with built-in large fan bases who will likely buy based on name recognition rather than what its Metascore is or how well it runs according to technical tests run by Digital Foundry.

Also, I agree with you that as long as Sony and Nintendo exist in the console space, the industry can probably endure. That sort of consolidation would probably result in some really bad shit. Price gouging, no more owning games - just licensing with shaky terms that they can change at any time, required subscriptions, upgrades, more egregious micro-transactions... ugh... as long as there are major competitors, they will do things like this every time one of the other one makes a greed-driven decision that pisses off the consumers.

I just wish we had the number of big game companies we had in the 90s and 2000s. There used to be dozens of pretty big name independently owned game dev studios in the city where I am, and now - among those still even open - I can't think of a single one still independently owned. The only 2 big ones I know of now in the area are subsidiaries of 2 major giant companies.

[–] ampersandrew@kbin.social 3 points 1 year ago

Trusts would be a very extreme case of consolidation, and if Microsoft were to qualify (they're close), it's certainly not because of its presence in video games.

I don't think I'm being charitable at all when I say these old games are dormant IPs. Star Wars Episode 3 was only a handful of years old when Disney bought Lucasfilm, and they were still making all sorts of merch and other products. Actually dormant IPs would be things like Metal Arms and Tenchu. They're not powerhouse franchises, but they're fodder for porting to modern platforms and bolstering Game Pass. Activision is reluctant to revive any of this stuff because it's money that could be spent on Call of Duty.

As to your last paragraph, it was inevitable, but we've been slowly trending toward getting that diversity back in the industry. It may not hit your town specifically, but the Devolvers, Paradoxes, TinyBuilds, Embracers, and Anna Purnas of the world are finding success catering to the customers the mammoth AAA companies abandoned.

[–] sup@lemmy.ca 5 points 1 year ago (1 children)
[–] JDPoZ@beehaw.org 4 points 1 year ago
[–] IvyRaven@midwest.social 36 points 1 year ago (2 children)

Just more monopolies coming I'd wager. Disney is supposedly looking at buying EA. Microsoft and Sony have shown they both would rather buy companies and consolidate studios over how it was before.

As others have said it'll be not good for the gamer/consumer. Nor will it be good for people working in the industry.

[–] interolivary@beehaw.org 19 points 1 year ago (1 children)

This is the correct answer. The same is playing out in so many other industries; the big players don't bother innovating anymore, it's easier to make more money by buying out their smaller competitors and essentially killing them by subsuming them.

Consumers have fewer and fewer real options for anything, everything costs more and more (the majority of current inflation is actually driven by execs realizing they can just raise prices and blame it on the "economy"), and the quality of everything is going down because why bother with quality when the goal is to make more money?

"But the free markets will solve this! A company making a better product will win over consumers!", the market liberal says. "Oh, a competitor! We can't have that, let's buy them and make sure they can't affect our bottom line" says the megacorp, and before you know it the "superior option" will have disappeared because producing it was 15% more expensive than producing shit.

[–] ampersandrew@kbin.social 5 points 1 year ago

The big players don't bother innovating anymore, which is why they don't see any other option except to sell to someone bigger than them. Meanwhile, publishers that used to be small are getting much larger by offering the breadth of games that the biggest publishers haven't for 20 years. To think that things can only get worse is to ignore what's happening right in front of us.

[–] rgb3x3@beehaw.org 5 points 1 year ago (1 children)

If Microsoft and Sony get into an acquisition war, Microsoft will beat Sony out each and every time.

Microsoft just has WAY more cash, they're a much bigger company. Sony can't afford to do that.

[–] sirjash@feddit.de 3 points 1 year ago

That assumes Phil Spencer's daddy wants to spend more cloud-earned cash on toys that nobody will use. While Microsoft is undoubtedly the bigger company, Sony's revenue is much more dependant on Playstation.

[–] magnetosphere@kbin.social 18 points 1 year ago (10 children)

At first, I was somewhat surprised that this was even a question - then I reminded myself that they’re asking how the merger will affect the industry, not the players.

I don’t care how it affects the industry. I’m not a high-level executive with a gaming company. Are you?

For the players, I don’t think it’ll be that great. Whatever savings are made due to the merger won’t be passed on to us. They never are. What’s good for players is competition between many companies, all doing their best to attract customers. An enormous, monolithic conglomerate will do us no favors.

[–] smeg@feddit.uk 3 points 1 year ago

There are too many articles posted in gaming communities which are actually just business articles which happen to be about companies involved in making games. Obviously it affects everything, but like you I don't care about business bullshit!

[–] ampersandrew@kbin.social 2 points 1 year ago (1 children)

The impacts it has on the industry affects what kinds of games get made.

[–] magnetosphere@kbin.social 4 points 1 year ago (1 children)

Yeah, that’s what the last two sentences are about.

A big company will take fewer creative risks and be more likely to limit investments to proven formulas. They’d rather just churn out sequels to huge moneymakers. On the other hand, more competition means more incentive to try something new and interesting in the hope of hitting it big.

[–] ampersandrew@kbin.social 2 points 1 year ago (1 children)

Yeah, but the big company that the bigger company just bought refused to make smaller games and constrained their catalogue over the past 20 years to make fewer and fewer games. This bigger company, via Game Pass, has an incentive to put out more games than Activision has been. Microsoft has an incentive to try to compete with Sony in a way that Activision hasn't had competition for Call of Duty since...when was the last good Battlefield game?

[–] magnetosphere@kbin.social 3 points 1 year ago

If things actually work out to the benefit of the players, then great!

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[–] FluffyPotato@lemm.ee 17 points 1 year ago (10 children)

Studios being bought up like this usually means stuff from them will degrade in quality fast. The last thing from Blizzard I liked was Warcraft 3 and Starcraft 2 so for me no big loss. I'm more upset about Obsidian and InXile.

[–] Rentlar@beehaw.org 20 points 1 year ago

My wonder is how do you degrade from an IP that Activision Blizzard already ran into the ground?

[–] ampersandrew@kbin.social 11 points 1 year ago (1 children)

After Baldur's Gate 3, contrasted against what EA's Bioware has output lately, I'll bet Microsoft is happy to let their RPG studios continue doing what made them a success in the first place.

[–] FluffyPotato@lemm.ee 3 points 1 year ago (1 children)

I can't think of a single exception to a big company buying up a game studio and that studio's quality absolutely plummeting. EA has been buying up good studios and gutting them for decades, I doubt Microsoft is any better, they already have a history of doing that to different software.

[–] ampersandrew@kbin.social 4 points 1 year ago (6 children)

Nether Realm Studios, Naughty Dog, Angel Studios (Rockstar San Diego), and Relic, without thinking about it too long, but there are also all kinds of reasons why a studio's quality would struggle to hold up over long periods of time regardless of being purchased, and even then it can be very subjective.

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[–] Leafeytea@beehaw.org 5 points 1 year ago* (last edited 1 year ago)

They also bought out ZeniMax in the same deal, which means they also have ESO under their rap sheet.

The only thing that effectively changed in ESO since the acquisition in 2020 is that they added the endeavor system to the game, so there was an excuse to sustain loot crates and give people a means to get the loot crate items in the game... though that system is frankly still BS since the amount of endeavor and gems needed for that fluff is in real world dollars ridiculous. As is, I dumped ESO completely after High Isle and went back to only playing GW2 (I have been in both games since beta), since the nonsense happening in ESO was enough for me to see that Microsoft running into the ground was not an issue - ZoS already managed that themselves...

I imagine it will be the same for WoW. Zero sum game.

[–] PenguinTD@lemmy.ca 4 points 1 year ago

I didn't even bought the 3rd SC2 expansion, I bought the 2nd one and not even playing through half of it. I did play a bit of overwatch due to friends asking me to play with them, but quickly drop it cause I really don't have time to grind or play that game and keep up with the meta.

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[–] echodot@feddit.uk 14 points 1 year ago* (last edited 1 year ago) (3 children)

Can they please fix Overwatch 2 so it's actually playable now? Or better yet just bring back Overwatch 1

[–] ezures@lemmy.wtf 5 points 1 year ago

We add John Halo to ow2. Thats the fix you wanted, right?

  • Microsoft-activision-blizzard exec
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[–] Kolanaki@yiffit.net 10 points 1 year ago* (last edited 1 year ago) (1 children)

With Microsoft taking control and Kotick leaving, shit might actually improve for the employees a little bit.

[–] Jinxyface@kbin.social 4 points 1 year ago* (last edited 1 year ago)

The employees being treated better under MS is probably the only positive about a trillion dollar conglomerate purchasing multiple of the industry's largest third party publishers in the industry's largest purchase ever.

This acquisition doesn't benefit the average gamer in any actually good way

[–] Thelsim@beehaw.org 9 points 1 year ago (1 children)

From a completely selfish standpoint, I hope they’ll do something with the neglected IP. Would love to see a new Sierra game, though that might just be the nostalgia speaking :)

Other than that, I recall Microsoft not going to interfere with any unionization attempts due to a neutrality agreement?

[–] JillyB@beehaw.org 3 points 1 year ago (2 children)

In the same vein: I hope they make a new Killer Instinct. PS4 was THE console for fighting games last generation. Microsoft is sitting on IP that would create a lot of hype for a sequel in the fighting game community. The dual sense controller is rumored to have a mushy D-pad while the Xbox controller has a very clicky one. Microsoft could make a real statement about fighting games having a home on the Xbox. To me, it seems like a really obvious strategic decision. The only problem is that fighting games are relatively niche so the weight of that decision isn't too high.

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[–] deadbeef79000@lemmy.nz 8 points 1 year ago

It'll get slightly more sinister from Microsoft's evil influence, but less incompetently douche baggy from losing some of the loot boxing CxO's.

Ah, crap, same thing.

[–] HobbitFoot@thelemmy.club 5 points 1 year ago (1 children)

It likely keeps Microsoft in the gaming business, which isn't a bad thing.

There will be a console to compete against Sony, and Microsoft will leverage cross-platfotm gaming with PC's as a way to sustain this. That Steam effectively released a Linux-based console probably means Microsoft is going to have to fight more in the PC Gaming space. This is probably why a lot of the ads in consumer grade Windows has been to promote its gaming division.

Microsoft hasn't been bad to Minecraft, so I don't think the games will get worse. If anything, I might have expected Microsoft to go for a DLC route with Overwatch to add characters instead of doing what Overwatch 2 did.

I expect more stabs at RTS, with Microsoft going to get more people to game on a computer. They did buy the company that made WarCraft and StarCraft.

Xbox Game Pass advertising is going to get annoying.

[–] JDPoZ@beehaw.org 10 points 1 year ago (4 children)

I expect more stabs at RTS, with Microsoft going to get more people to game on a computer. They did buy the company that made WarCraft and StarCraft.

As much as I'd love to see that, they won't do an RTS. Even Blizzard has not touched RTS games since their popularity waned against the League of Legends type games. The closest we got was the StarCraft "HD remaster" from more than half a decade ago.

The era of RTS pretty much ended a decade ago with StarCraft 2.

The big video game companies pretty much only chase trends. They've always done that.

Whether it was platformer games on the NES after the success of Super Mario Brothers, fighting games in the arcades after the success of Street Fighter 2, or Grand Theft Auto 3D clones after the success of GTA3, or loot shooters or DOTA clones or whatever - the game industry at a large scale is mostly risk averse.

Only privately run companies like to pursue certain genres that aren't necessarily the most popular or profitable.

If you want to see new RTS, you're going to have to look for relatively small indie companies - probably ones with some of the grizzled old industry vets who worked on the actual games. Those guys are the only ones who will make those sorts of games now.

@JDPoZ @HobbitFoot there is definitely talk that RTS split into moba and 'grand strategy'/4x games. That most gamers fell into one of those camps and moved on from the genre.

I remember seeing some new RTS games at PAX east a number of years ago, and it always just felt like worse starcraft to me. Almost all of them feel that way to me.

[–] AnonTwo@kbin.social 7 points 1 year ago (1 children)

...Microsoft has already remade/made several RTS's since Starcraft 2.

Age of Empires.

[–] JDPoZ@beehaw.org 3 points 1 year ago* (last edited 1 year ago) (2 children)

Microsoft has already remade/made several RTS’s since Starcraft 2. Age of Empires.

Microsoft proper didn't make the the remake. They farmed the AoE remake out to Relic and World's Edge.

To be fair, Relic is composed of some of the people who made the Company of Heroes RTS games, so they know their RTS shit... but the original Age of Empires games were made by the legendary Ensemble Studios (a dev that made Microsoft more than a billion dollars while it was open... that Don Mattrick then infamously shut down right after they shipped Halo Wars... I guess because - even though it shit gold - maybe the golden goose looked expensive on the balance sheet??).

...And anyway, NONE of the RTS's being made these days are anywhere near the scale that StarCraft 2's launch was and therefore worth Microsoft pursuing outside of small "remasters" or up-rezzed ports for modern hardware.

Blizzard has to make its money daddy Microsoft some Fortnite tier piles of money to justify this massive a purchase... not a Blackthorne HD re-release money.

[–] AnonTwo@kbin.social 4 points 1 year ago* (last edited 1 year ago)

Given Activision was already letting groups come in to do Blizzard games, I'm sure they'd still do the same for the RTS games.

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[–] ampersandrew@kbin.social 6 points 1 year ago

League of Legends type games are called MOBAs.

As for RTS, keep an eye out for Tempest Rising, a Command and Conquer spiritual successor, that's even headed to consoles. With Microsoft successfully bringing Age of Empires to console, I don't think there's any need to promote PC as the place where RTSes live.

Personally, I think if RTSes are to ever be mainstream again, they're going to have to reinvent themselves, but in the meantime, RTSes doing what they've always done will make peace with the size of the market that exists for them these days.

[–] HobbitFoot@thelemmy.club 3 points 1 year ago

I think Microsoft could test the waters with a WarCraft remaster, especially if they can test to see if Xbox Game Pass can tap into a new market.

[–] Sina@beehaw.org 4 points 1 year ago (3 children)

The only Activision game I care about is WoW, but the game changed so much in a niche hardcore direction that even with Microsoft owning them, my hope is very limited about the game, probably I'll never play again.

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[–] monsterpiece42@reddthat.com 4 points 1 year ago

Call of the O ring: Master Doody

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