this post was submitted on 01 Dec 2024
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30% is the industry standard across the board, with the exception of Epic which takes 12%. However, Epic has already shown that it's ready to dump loads of money into store exclusivity deals and tons of free games, so I will argue it's for the sake of growing the number of users and developers using their platform.
But do they, or any other competitor or similar store, offer the same functionality as Steam? rtxn already mentioned some. And there's more. And then there's the fact that Valve is using all that money not only to stuff the pockets of alread rich people (not that Gabe isn't a multi-millionaire if not billionaire, idk), but actually puts it back into the industry: Their own store, Linux/Proton (you may not care, but Microsoft becoming a monopoly in PC gaming is no good), and hardware (with their Steam Deck handheld, and VR stuffs).
Steam might be the biggest player when it comes to storefronts, but it's because they've actually earned it. And they're not actively preventing other competitors from entering the scene (other than existing). In fact, they keep trying, and keep failing, and then going back to Steam.
I'm not opposed to more money going to developers, but let's not single out Steam, who (perhaps besides GOG? I am not familiar enough with it) is doing the most for users and develpers.
Doesn't Steam also mandate that a game on Steam that's also on other platforms MUST have the lowest price on Steam? So if a game goes on sale on another store, the Steam version must also match that sale within a given time period.
That's a pretty big road block, especially if a developer might be willing to sell for a lower price on another storefront that takes another cut.
THAT is actively blocking competition.
The other comment points out that it's only a case of selling steam keys where steam must have the lowest price.
I released a game a while back and while reading the terms it sounded like I couldn't link my Steam store page to another storefront where the game was available cheaper. Which, honestly, also kind of fair.
But again, I think that's really only if you're selling steam keys. If you sold the game DRM-free on your own website, I can't imagine they'd take down your company website.
If you link to an Itch page or something similar that might be a thornier issue because they're primarily a storefront.
I'm of the opinion that my game costs X unless it's discounted to Y. I don't see the appeal to the end user of having a dozen different prices on a dozen different storefronts.
I could see a situation where a developer wants to always earn, say, $10 from their game. So on Steam it might sell for $13, on another platform it might be $11 to show the difference in platform fees. But I wouldn't do that because it's putting me before my players, and that's not why I make games.
There are some open source games that are purchasable on Steam but which are freely available elsewhere.