this post was submitted on 29 Jul 2023
20 points (69.2% liked)

World News

31477 readers
777 users here now

News from around the world!

Rules:

founded 4 years ago
MODERATORS
top 10 comments
sorted by: hot top controversial new old
[–] sndmn@lemmy.ca 20 points 11 months ago

I'm sure major brands are lining up to advertise alongside Nazis and CSAM!

[–] Obi@sopuli.xyz 9 points 11 months ago* (last edited 11 months ago) (2 children)

Seems like that's the latest great idea in tech, start paying the "influencers" directly instead of letting them make money from sponsors. Like what Reddit also wants to do.

I guess they think this way they can attract more of them, and therefore more advertisers. This gives them a bigger cut even if they then need to pay out a part of it.

Of course, moving from free content creation, made by people with a passion for their topic, to a system which directly encourages a race to the bottom of the click race will lead all these platforms to look like Instagram/Tik-tok.

I, for one, have been making a huge shift back to decentralisation and open source as a result. I can see a future where there's basically two internets, the mainstream one and the open one.

[–] hellishharlot@lemmy.world 5 points 11 months ago

It makes them an ad agency in entirety. They employ influencers and host the platform to distribute ads. It's all it becomes after a point

[–] danhab99@programming.dev 1 points 11 months ago

But isn't that the move? YouTube pays their content creators.

[–] totallynotarobot@lemmy.world 7 points 11 months ago

While that could lead to controversial hot takes or opinions and other extreme content, X has put some guardrails on what’s permitted.

This whole scheme going to shit in 3...2...1...

[–] Bruce@lemmy.ml 7 points 11 months ago

Several creators posted they had received (...) five to six figures.

X is monetizing the ads served in the replies to creators’ posts to determine payouts. This incentivizes creators to post things that encourage a lot of conversation.

... And recruit chatGPT powered bot armies.

[–] TransplantedSconie@lemm.ee 6 points 11 months ago

This is some stupid shit, Randy.

[–] fiat_lux@kbin.social 3 points 11 months ago

Sexual content, violence, criminal behaviors, gambling, drugs, alcohol and “get-rich schemes” are not allowed, for example.

Is Andrew Tate still on the paid influencer list then? This is going to really limit him to his bad cryptic matrix and titanic analogies.

[–] luffyuk@lemmy.world 0 points 11 months ago

The branding is so bad 🤣

[–] TokenBoomer@lemmy.world -4 points 11 months ago* (last edited 11 months ago)

WTF 😳 They just giving away money.

load more comments
view more: next ›