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Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago (www.techspot.com)

submitted 8 months ago by Five@slrpnk.net to c/technology@beehaw.org

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[-] Leafeytea@beehaw.org 54 points 8 months ago

[removed by mod]

[-] MJBrune@beehaw.org 29 points 8 months ago

Uh, I don't want to know exactly what you are implying but those people are still people. It's really not okay to threaten groups like that. These are folks making a living where they can. How does that make it okay to imply that you are going to attack them?

[-] thepaperpilot@beehaw.org 19 points 8 months ago

The bit about "no" not meaning "no" means they're specifically implying meta employees can be sexually assaulted even if they say no. I'm sure it's said in jest, but it's still a fairly offensive comment.

[-] Leafeytea@beehaw.org 1 points 8 months ago

That is NOT what I said and NOT what I meant. The Mod removed this comment due to everyone saying I was somehow threatening everyone. They did not publish my response to the message they sent me, so this needs to be cleared up.

What I am saying is that clearly these people do not take NO for an answer, even when it's clear NO means NO. They ignored it and did what they wanted anyway. I said I would keep this behaviour in mind whenever I am downtown because I live in SF and go by their headquarters literally every day and have already see a lot of their people, and in fact some awful behaviour from some that work there. Interacting with them is something a **WANT TO AVOID. ** I was not implying in ANY WAY that I intended to harm or threaten them.

[-] miracleorange@beehaw.org 4 points 8 months ago

It reads to me like they're saying that they feel like they might be attacked by Meta employees.

That said, it's uh... quite a choice to have made to say that.

[-] nromdotcom@beehaw.org 2 points 8 months ago

Oh, interesting. I also initially read it as a thinly-veiled threat but I think you're right it was more of a "will i be assaulted". Still a weird thing to say.

[-] TheRtRevKaiser@beehaw.org 2 points 8 months ago

Hi @Leafeytea - I've removed this comment because a lot of folks are reading it as threatening toward Meta employees. I don't want to assume that's your intention, though. If you'd like, shoot me a DM or reply here and I will restore the comment if you would like to edit it to clarify what you meant.

[-] Leafeytea@beehaw.org 2 points 8 months ago

What?? How are you getting that I am threatening people?? I was clearly saying that META people do not seem to take no for an answer even when NO is meant. I said I would keep this in mind the next time I am downtown and come across anyone from their staff. I live in San Francisco and pass by both Twitter and Google for that matter on a daily basis so I see people that work there all the time, at coffee shops in the morning, at lunch etc. As in TO AVOID THEM. Good grief.

[-] photonic_sorcerer@lemmy.dbzer0.com 45 points 8 months ago* (last edited 8 months ago)

How well do you think this is going to go over with their lawyers? I remember what happened to that other company called Meta...

[-] nossaquesapao@lemmy.eco.br 7 points 8 months ago

What happened?

[-] renard_roux@beehaw.org 24 points 8 months ago

From Wikipedia:

"Meta" had been registered as a trademark in the United States in 2018 (after an initial filing in 2015) for marketing, advertising, and computer services, by a Canadian company that provided big data analysis of scientific literature. This company was acquired in 2017 by the Chan Zuckerberg Initiative (CZI), a foundation established by Zuckerberg and his wife Priscilla Chan, and became one of their projects. Following the rebranding announcement, CZI announced that it had already decided to deprioritize the earlier Meta project, that it would be transferring its rights to the name to Meta Platforms, and that the project would end in 2022.

So, they bought it through their (non-profit?) foundation and killed it to harvest the name?

[-] biddy@feddit.nl 7 points 8 months ago

That sounds like a great outcome for the original company

[-] theinspectorst@kbin.social 33 points 8 months ago

I mean, they're obviously not going to, so I guess Zuckerberg better go dust off what I can only assume is his comically large chequebook...

[-] diskmaster23@lemmy.one 25 points 8 months ago

These lawyers at Meta suck, or management sucks at Meta. Meta sucks?

[-] lvxferre@lemmy.ml 33 points 8 months ago

I think that's neither. The whole thing boils down for me to an adult trying to strike a deal with a kid so the kid gives up their ice cream, the kid saying "no!", and then the adult still grabbing the ice cream by force.

In other words I think that Meta run some risk assessment on the move, and decided that it was still profitable.

[-] joemo@lemmy.sdf.org 18 points 8 months ago

Yeah, I'd actually argue it's the opposite. Meta knows exactly what it's doing, it just sucks for the little guy.

Meta will just drag this out in the courts until the little guy can't afford to keep going and then they settle.

[-] intensely_human@lemm.ee 3 points 8 months ago

Except that’s not opposite that’s the same

[-] joemo@lemmy.sdf.org 1 points 8 months ago

How so? The lawyers at Meta are actually good at their job, they are doing what lawyers should do when they have more money than the opposition. Just like the managers are doing what they should do when they want something and can burn cash to get it.

[-] Overzeetop@beehaw.org 8 points 8 months ago* (last edited 8 months ago)

Considering that Threads was not trademarked by Meta before their launch (or, at least, isn't listed on their Trademarks page ) it is a massive fail on their legal department.

[-] Rapidcreek@reddthat.com 6 points 8 months ago

Time to bust out the checkbook, Zuck.

[-] t3rmit3@beehaw.org 6 points 8 months ago

As long as the other company was actually USING the trademark, Meta will probably have to pay up. If the company was doing "Trademark-squatting", with no real market use, Meta will probably get control of it. That's all assuming they don't settle for a few hundred thousand.