this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] Gronk@aussie.zone 16 points 2 days ago (7 children)

Migrated away from Google because they're just genuinely useless.

Search results are infested with AI bullshit and SEO slop, can't actually search for anything useful unless you know the website you're looking for, in which case I just go to the website directly.

Youtube curates a selection of completely irrelevant videos to try to shove ads down your throat, I still have to change my user agent string every time because YouTube throws a hissy fit at firefox with ublock.

Gmail is pretty much the same as any other email provider but comes at the expense of your data being sold for advertising purposes.

Don't even get me started on the shit show that is Android.

I run GrapheneOS, Fedora and debian, self host what I can and use decent providers for what I can't. I'm the furthest away from the big tech corps than I've ever been and it feels great to have computers that actually compute and not serve me useless fucking ad drivel.

[–] Pirata@lemm.ee 2 points 1 day ago

Are you me? It sounds like you're me, but ahead of the journey.

Already on Graphene and Linux (openSUSE in my case) and considering starting to self-host myself.

I think in the short term this is the only solution to escape the garbage that the internet has become.

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[–] isaaclyman@lemmy.world 21 points 2 days ago (1 children)

I used to waste a lot of time on YouTube Shorts, which is the absolute worst way to waste time. I finally deleted the YouTube app completely, and aside from a couple days of withdrawals, it’s been all positive.

I mean, I don’t know anything about the latest video games or movies anymore. And I have to rely on my family to send me Ryan George skits. But that stuff wasn’t actually making my life better, it was just filling it up.

If I want to watch something interesting on my phone, I’ve got Nebula. It doesn’t have all the same content, but it turns out that doesn’t matter a lot when you just want to be entertained/educated for a couple minutes. (It also doesn’t have a comment section. Or Shorts. So yeah, unequivocally better.)

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[–] SnotFlickerman@lemmy.blahaj.zone 34 points 2 days ago (4 children)

Shit like this is honestly why the FCC needs authority to regulate things on the US internet.

There was a time in the long past where television networks were forced to normalize audio so that commercials weren't so much louder than the shows, which was happening for a while.

The internet just continues to be a fucking free-for-all of all the worst and most anti-user-centric ideas that exist. Just plying every bad idea that makes the internet difficult to use.

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[–] altphoto@lemmy.today 4 points 1 day ago (1 children)

Uninstall Gemini! Oh you can't.... Linux phones, this is bullshit!

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[–] krimson@lemmy.world 9 points 2 days ago (2 children)

Gemini also being forced on me more and more in Android. Seriously considering a linux phone next.

[–] Illecors@lemmy.cafe 6 points 2 days ago (2 children)

I've been hoping for one for some time, but it wouldn't be a smooth sailing even if everything was perfect. Get a pixel, install grapheneos and see if you can cope with it. I've been running it for a year now - lack of decent map app is my biggest issue that's left. Waze is great for driving, but useless for everything else; it's also owned by google. Most other apps are just reskinned google maps and don't even load without gapps.

And I'm a sysadmin. My degoogling journey began in 2018-2019 with running my own nextcloud for files, photo backup, contact and calendar sync, as well as my own email server. All that to say that I've had it fairly easy to ditch play store on a phone, but that's not what most will experience.

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[–] bitwolf@sh.itjust.works 10 points 2 days ago (2 children)

OK let's all skip to the middle of sponsor segments so the ads cover the sponsor segment. Win win

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[–] capybara@lemm.ee 4 points 1 day ago

I've met some people who ask why I care so much about not having to see ads. They don't care if there's youtube ads every now and then. At this point they have to care.

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