this post was submitted on 02 Dec 2024
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Summary

“Brain rot,” describing the mental decline linked to overconsumption of trivial online content, was named Oxford’s 2024 word of the year.

The term reflects growing concerns about the impact of endless social media scrolling, especially among younger generations like Gen Z and Gen Alpha.

Chosen by public vote and expert analysis, it beat finalists like “demure” and “dynamic pricing.”

First used in 1854, “brain rot” resurfaced in 2024 amid debates on humanity’s relationship with technology.

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[–] young_broccoli@fedia.io 37 points 3 weeks ago (4 children)

English is not my first language, but Im pretty sure those are 2 words.

[–] catloaf@lemm.ee 21 points 3 weeks ago (2 children)

Usually I see it as the compound word "brainrot". Not sure why they decided to add a space there.

[–] Omegamanthethird@lemmy.world 9 points 3 weeks ago (1 children)

Apparently 2019 was "climate emergency". So they use phrases as the "word" of the year pretty regularly.

[–] FlyingSquid@lemmy.world 7 points 3 weeks ago

Victorians would totally have written "brain-rot." They had some weird ideas about punctuation.

I read one 19th century novel where every contraction had two apostrophes: ca'n't, should'n't.

[–] young_broccoli@fedia.io 2 points 3 weeks ago

Forgot english can "cheat" like that.

[–] spyd3r@sh.itjust.works 5 points 3 weeks ago (1 children)

You should see German, where an entire paragraph of text can be one word.

[–] young_broccoli@fedia.io 2 points 3 weeks ago

An entire paragraph!! lol

I do have seen very long compound words in german tho.

[–] Bgugi@lemmy.world 4 points 3 weeks ago

Written English has three different conventions for representing compound words: closed (milkshake), hyphenated (cold-blooded), and open (green bean).

When certain separate words commonly used together start to blend logically into one concept, it makes sense to define the new "word" separately (particularly when that concept diverges from the separate definitions).

[–] systemglitch@lemmy.world 1 points 3 weeks ago

A fine example of how stupid people have become.

[–] whithom@discuss.online 6 points 3 weeks ago

No one wants to bring up education.

[–] jaybone@lemmy.world 5 points 3 weeks ago (2 children)

Hasn’t this term been around since before social media?

[–] Zoomboingding@lemmy.world 3 points 3 weeks ago

First used in 1854, “brain rot” resurfaced in 2024 amid debates on humanity’s relationship with technology.

[–] dragonfucker@lemmy.nz 3 points 3 weeks ago

Square eyes

[–] lousyd@lemmy.sdf.org 4 points 3 weeks ago

Oxford chooses "brain rot", a phrase referring to social media, therefore ensuring they trend on social media.