this post was submitted on 07 Oct 2023
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YouTube isn't happy you're using ad blockers — and it's doing something about it::undefined

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[–] updawg@lemm.ee 342 points 1 year ago (3 children)

I'd give up YouTube before ad blockers.

[–] Contend6248@feddit.de 139 points 1 year ago* (last edited 1 year ago) (2 children)

True, holy shit if they wouldn't completely bomb you with ads everywhere it might change something, but I accidentally used the official app on my smartphone and I can't even make out content between the ads in the UI.

Not to speak of the 50s ads for a 20s video, nah won't ever go back to the official experience.

It reminds me back when ad blockers came around, nobody cared for the one banner or some pictures on the site, but they ripped your arm out and cried when there were finally solutions for solving that harassment.

[–] Mrduckrocks@lemmy.world 33 points 1 year ago

Revanced stonks

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[–] Tygr@lemmy.world 241 points 1 year ago (19 children)

YouTube is WHY I have adblockers to this day. I was Ok with the ads at the beginning and end. When they started cramming 2-3 ads in the middle of a 10 minute video, that’s when I started looking for a solution.

Their greed is why they make $0 from me many years later.

I think it’s rich they aren’t happy with people using them when they’re the ones that made the standard viewing experience awful in the first place.

[–] sock@lemmy.world 49 points 1 year ago

i remember when ads started rolling out when I was much younger and i was like this is odd but ok then they became longer than skippable then an ad played in the middle of my video and i was like must be a glitch haha.

i cannot even look at youtube without an ad blocker i feel like 13 viruses would be downloaded at a glance

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[–] Skies5394@lemmy.ml 226 points 1 year ago (1 children)

I really don’t give a fuck what Youtube is happy about

[–] WhatAmLemmy@lemmy.world 97 points 1 year ago* (last edited 1 year ago) (1 children)

WON'T SOMEONE THINK OF THE TRILLION DOLLAR SURVEILLANCE CAPITALISM APPARATUS !?!

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[–] fat_stig@lemmy.world 119 points 1 year ago (5 children)
! 2023-10-06 https://www.youtube.com
www.youtube.com##tp-yt-paper-dialog.ytd-popup-container.style-scope

Oh no, anyway.

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[–] Worstdriver@lemmy.world 102 points 1 year ago (8 children)

The day I can't get around youtube ads is the day I stop using youtube. I already refuse to use it on my mobile device or my TV, due to the ads.

[–] pepperprepper@lemmy.world 36 points 1 year ago (9 children)

NewPipe is a YouTube app alternative that blocks ads

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[–] Scrongle@lemmy.world 97 points 1 year ago (2 children)

Ironically unreadable article, littered with ads.

[–] inverimus@lemm.ee 72 points 1 year ago

I don't know what you mean, I'm blocking all of them.

[–] nulluser@programming.dev 46 points 1 year ago

My pihole prevents me from knowing what you're talking about.

[–] ChaoticEntropy@feddit.uk 83 points 1 year ago* (last edited 1 year ago) (5 children)

Considering how prevalent scams and actively malicious content posing as ads are across ad services in general, having an ad blocker is just basic online safety at this point.

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[–] Number1SummerJam@lemmy.world 76 points 1 year ago (1 children)

Advertising is just legal targeted harassment

[–] uriel238@lemmy.blahaj.zone 74 points 1 year ago (1 children)

The thing is YouTube just can't be nice about it. It just cannot. In times that it was adblocker resistant, they'd add more and longer and worse ads until they pissed off enough engineers who collectively declared it a crisis and built the many anti-YouTube-ad solutions we have, from alternative YouTube mirrors to the Firefox packages.

We've seen this play out in the tech industry multiple times, and always the public wins thanks, largely to programmers who just get ticked off and spend a weekend on pizza to create a bypass.

The executives at Alphabet know all they have to do is allow concessions to be only mildly annoying and leave them. Five minutes of commercials for fifty minutes of content? That might be fair so long as it's pizza ads and not Jesus ministries telling us how sinful the LGBT+ are or Matt Walsh suggesting we make it illegal for some folk to vote.

But they can't do that. Shareholder Primacy means Alphabet must push for record profits, even if it means enshittifying all their services, including YouTube, and that means a 1/4 ad to content ratio and increasing that until it's intolerable and ad-based profit numbers go down due to failing viewership.

[–] tigeruppercut@lemmy.zip 29 points 1 year ago (1 children)

Five minutes of commercials for fifty minutes of content?

Yeah, and besides, that shit barely functions on TV/streaming because someone paid to have quality content created. When you're clicking around yt and you don't know if a video is decent or dogshit, why should you have to sit through long ads just so you can watch a minute before you decide the content sucks?

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[–] tonnert@lemmy.world 66 points 1 year ago (6 children)

What is even more infuriating, I'm from one of the countries that had YouTube Premium Lite available. €6,99 for adfree YouTube with none of the 'offline' or YouTube Music nonsense that I wouldn't be using anyway.

My wife and myself have been subscribed for about 6 months now, totally seeing the value of it. Literally one month after signing my mum also onto it, she gets an email telling her that her subscription will end in a month from now.

Fuck that shit.

YouTube Premium Lite was perfect, affordable and removed exactly the main issue with YouTube: ads. Endless stupid amounts of ads.

I'll go back to Firefox with any amount of extensions that block ads and block the ad-block blockers. Google would have to burn the browser market to the ground before I'll consider subscribing again.

[–] DragonAce@lemmy.world 29 points 1 year ago

Google would have to burn the browser market to the ground before I'll consider subscribing again.

They're sure as fuck trying.

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[–] MeanEYE@lemmy.world 64 points 1 year ago (3 children)

I understand that hosting video and streaming it is an expensive business that has to be paid, even if we ignore all the income Google has racked up by profiling people and (ab)using that to show ads. That said, I wouldn't mind if they had more taste which ads play, in what number and fucking when. Most annoying thing is when the play 3 minute ads on 6 minute video. Not even shittiest TV network does that. And also unskipable ads. These days I skip all, self-promotion and in-video sponsors included.

[–] Jerkules_Jerkules@lemmy.world 51 points 1 year ago* (last edited 1 year ago) (9 children)

Yeah, my experience with youtube ads

Buy a Chromebook

PragerU

Right wing Youtubers

Don't vote to make abortion a protected right by the state constitution

Buy a ford

Here's a pornographic/semi pornographic anime game we are paid to show you

BUY A CHROME BOOK!

Hey, check out this person's scam! They paid us to force this scam on you!

Look at these cable news channels' youtube channels

Listen to this mom who is totally concerned about some bill that will kill or save all the children

BUY

A

CHROMEBOOK!

buy a jeep

Listen to this prepper try to hock you "survival" gear and shelf stable food

Don't you remember when families did things? wasn't that fun? Families, doing things?

Soon it will also be flooded with THE PRESIDENTIAL CANDIDATE WILL EAT YOUR CHILDREN!

I am interested in none of these things

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[–] canthidium@lemmy.world 27 points 1 year ago (1 children)

These days I skip all, self-promotion and in-video sponsors included.

Sounds like you probably use it but if not, get the SponsorBlock extension to do exactly this.

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[–] AlexWIWA@lemmy.ml 64 points 1 year ago* (last edited 1 year ago) (11 children)

I'm torn because fuck ads, but also YouTube is probably the most expensive website on earth to run (just the website itself, obviously a shipping company with a website will cost more.) Video is just obscenely expensive to store and they let free accounts upload 4k and keep it private.

I honestly don't know the solution here because YouTube being free is amazing, but they've literally never made money. I think a business model like nebula is more sustainable, but it sucks for those that can't afford it.

(To head off any arguments, I'm pro piracy, I just can't blame YouTube to trying to stop people)

[–] Cethin@lemmy.zip 32 points 1 year ago (2 children)

If the ads weren't so intrusive I wouldn't mind nearly as much. As it is, if you don't block them, you're watching ads as much as you're watching content. In-line ads would be better I think, but forcing an ad before the video is annoying as hell.

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[–] nick@midwest.social 57 points 1 year ago (6 children)

Too fuckin bad for YouTube. I won’t change my behavior, I’ll just not use YouTube.

Fuck em

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I don't give a single fuck what they are Happy about.

[–] callmepk@lemmy.world 55 points 1 year ago (7 children)
[–] e_mc2@feddit.nl 44 points 1 year ago (4 children)

Or Revanced, or SmartTube or NewPipe etc etc. Fortunately and thanks to some great devs out there, we're still able to give Google the big middle finger.

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[–] whaleross@lemmy.world 51 points 1 year ago (4 children)

I've been paying the €5 ad free subscription without other premium features for years until they announced that it will be discontinued from next month.

So then I am going to take a new look into ad blockers.

Good job, YouTube.

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[–] iMastari@lemmy.world 50 points 1 year ago (3 children)

uBlock Origin for the win.

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[–] edgemaster72@lemmy.world 48 points 1 year ago

If people don't want to engage with your business, maybe you need a better business

[–] onlinepersona@programming.dev 44 points 1 year ago (20 children)

What is it with the number of people "happy" to pay for Youtube Premium? Like "why yes, I'm glad I can give a company that spies on me day and night for the privilege!"

[–] TonyOstrich@lemmy.world 57 points 1 year ago (3 children)

What kinda bothers me is that I recognize that something like YouTube is expensive to run and just switching to an alternative isn't super feasible. I would be more than happy to pay for a service like YouTube that I use everyday. HOWEVER, not with their bullshit double dipping. If I am paying a company like Google to use their services, I don't think it's unreasonable that their should be an expectation or mechanism where that means I am not just no longer served ads, but that all tracking and data collection about my account(s) are stopped.

That's never going to happen though :/

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[–] HughJanus@lemmy.ml 43 points 1 year ago (3 children)

YouTube, I've been using ad-blockers since the advent of pop-up ads in the late 90s. You've never been able to stop this, and you aren't going to now.

I don't use the YouTube app or watch your videos on my browser. I use FreeTube on desktop, LibreTube and GrayJay on mobile and FCast on TV so 🖕

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[–] Etterra@lemmy.world 42 points 1 year ago (3 children)

I keep seeing these headlines, but my ad blockers all still work just fine. So, good job Google and YouTube lol

[–] Goodie@lemmy.world 47 points 1 year ago* (last edited 1 year ago) (7 children)

This is a naive take TMHO.

Youtube has been rolling this out, phased, slowly, for the last few months. Judging peoples reactions and engagement levels.

They are only mildly foolish and know that ad block users are some of their most engaged and tech savvy. Just like ad block users generally know that youtube can't exist without ad, and if everyone used them, we might all be worse off.

Roll it out quickly, and you create awareness and ignite the fuckery out of the arms race, do it slowly, watch the engagement, and try to find the best messaging to bring "us" "back on side", and maybe they stand a chance to shift the needle.

(Firefox nightly + ublock origin for the record, had ad block messages on/off from Youtube for about a week)

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[–] WuTang@lemmy.ninja 39 points 1 year ago

we are not happy to endure 4minutes of ads for product we don't care about, each time we play a video.

[–] flakpanzer@lemmy.world 39 points 1 year ago

Fuck you YouTube/Google I'm gonna use an Firefox + ublock origin till death do us apart. If there's no adblocker I'll just quit the internet.

[–] cyborganism@lemmy.ca 34 points 1 year ago

YouTube can get bent with its biased algorithm pushing alt-right conservative crap to the masses.

[–] Immersive_Matthew@sh.itjust.works 32 points 1 year ago (3 children)

Users are not happy with the amount of ads on YouTube and are doing something about it. What YouTube does not seem to recognize is that if you take their ads, plus the sponsored videos on the platform, it is all WAY too much. Like way way way too much and thus they are fighting a loosing battle here.

The core issue here is that there are many players involved in a video that all need to get paid. You have the YouTuber, YouTube, and most of all, shareholders who legally demand a return on their investment and will squeeze every last cent they can, even if it kills the company which seems to be the path we are on.

There are decentralized alternatives for video like Lemmy is for discourse, but like Lemmy, most rather use a big, “safe”, corporate service so here we are. How far will we have by to fall before we recognize that centralized services with shareholders are a dead end? Based on the stagnant price of Bitcoin for the past year or so, it seems we prefer falling and being exploited. Not the smart people here though as we are not seeing any ads on Lemmy. Decentralization is the solution, but far too many are spending time installing and maintaining ad blockers versus just leaving for less exploitative decentralized alternatives.

Oh well. Human gonna human and YouTube is gonna be a corporation to ensure shareholders get their return as they have no choice. Like literally they have no choice as directors legally need to do everything they can to drive shareholder value, not customer value.

That felt good to write. Rant complete I guess.

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[–] Clown_Tempura@lemmy.world 32 points 1 year ago (6 children)

Maybe I'll disable AdBlock if you get rid of unskippable ads. What's that, you're not gonna? Then I'm not gonna.

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[–] 1984@lemmy.today 29 points 1 year ago

I'm not happy about YouTube and I'm doing something about it too.

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