The Mixxx Board of Directors in pleased to announce plans to acquire the AlphaTheta Corporation (formerly known as Pioneer DJ), Serato Audio Research Ltd. and Native Instruments.

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[–] ErKaf@feddit.de 15 points 6 months ago

I already wondered for long time why they don't just buy PioneerDj, the biggest DJ brand ever, with all the money you earn with a free open source project ;)

[–] taaz@biglemmowski.win 14 points 6 months ago

Almost got me there haha

[–] avidamoeba@lemmy.ca 6 points 6 months ago (1 children)

TIL: Pioneer DJ is no longer Pioneer..

[–] twei@discuss.tchncs.de 1 points 6 months ago (1 children)

I think it still belongs to them, but they rebranded to AlphaTheta

[–] avidamoeba@lemmy.ca 1 points 6 months ago (1 children)

Not according to Wiki. It's owned by Noritsu.

[–] twei@discuss.tchncs.de 3 points 6 months ago (1 children)

Seems like you're right: "In 2020 Pioneer DJ's parent company's name was changed to AlphaTheta Corporation. In March of that year KKR and Pioneer Corporation sold their respective stakes in AlphaTheta Corporation to Japanese holding company Noritsu" (Source)

[–] avidamoeba@lemmy.ca 3 points 6 months ago

At least it's not a hedge fund. 🥹

[–] PropaGandalf@lemmy.world 5 points 6 months ago

you fools :)

[–] christophski@feddit.uk 4 points 6 months ago

So glad my £10 donation could help make this happen!!

[–] Meuzzin@lemmy.world 4 points 6 months ago

Damn, I got suckered in too that one.

"Sweet! All the functions on my deck will work soon..."