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TL;DR version:

  • From June to August, the number of active users of the AdGuard Ad Blocker extension for Chrome dropped by about 8%. But in late August, the trend reversed. The temporary slump in user growth was offset by the increased demand in the second half of the year.

  • After a brief period of turbulence that lasted about a month, we saw the trend stabilize. And while the daily number of uninstalls was still higher than before YouTube's crackdown, it remained consistently lower than the number of daily installs.

  • After media reports and YouTube’s own statements implied that ad blockers were doomed, and especially after more and more users started noticing that their ad blocking extensions were not working properly on YouTube, we did indeed see a spike in uninstalls. However, at the same time, the number of installs also increased significantly! It may well be that the way ad blockers’ woes were amplified in the media inadvertently boosted their popularity and helped them woo new users.

  • The takeaway from all of this is that ad blockers — first and foremost, ad-blocking extensions — were rocked by YouTube’s onslaught, but survived. And, moreover, the interest has rebounded, as is evidenced by the growth in the number of active users.

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[-] frazorth@feddit.uk 247 points 5 months ago

I haven't observed any problems with uBlock Origin on Firefox.

[-] lemmyvore@feddit.nl 83 points 5 months ago* (last edited 5 months ago)

For those curious how efficient these things are, recently I did some tests using this tool (clear your cache between tests).

I had decided to install an additional DNS blocker on my OpenWRT router so I was curious how these methods stack up against each other.

I tested uBlock Origin (default lists, reports 116k network filters), the Firefox (122) built-in ETP (Enhanced Tracking Protection) and the router adblock (only a modest 65k IPs in the default set, you can add more lists).

  • Everything off gives me a score of only 3% blocked. Those 3% must be stuff so outrageous that they probably get blocked by upstream DNS servers.
  • Firefox ETP only, set to strict: 41%
  • Router adblock only: 69%
  • Firefox + router both on: 83%
  • uBlock Origin (alone or in combination): 97%
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[-] Bebo@literature.cafe 39 points 5 months ago

Same. Didn't even get any youtube pop-ups regarding adblocker detection. Also no slowing down observed (as was reported in some articles a while back).

[-] rockSlayer@lemmy.world 13 points 5 months ago

I got a pop up once, I cleared the ublock cache and never had any issues after.

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[-] viking@infosec.pub 13 points 5 months ago

Same. Not one interruption during the crackdown.

[-] HarkMahlberg@kbin.social 13 points 5 months ago

I moved from Vivaldi to Firefox during the crackdown, signed out all of my Google accounts, and immediately noticed the problems went away. Sorry Vivaldi...

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[-] barsoap@lemm.ee 10 points 5 months ago

I've noticed the occasional jump cut forwards in video where there should've been ads, just two or three seconds.

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[-] key@lemmy.keychat.org 166 points 5 months ago

Missing piece in the numbers here is how many people were uninstalling adguard to switch to uBlock? Using one extension's install stats to make conclusions about all adblocking extensions seems a bit much.

[-] prole@sh.itjust.works 34 points 5 months ago

Right? I've never even heard of adguard

[-] rolling_resistance@lemmy.world 14 points 5 months ago

AgGuard was (is?) big on Android and DNS. Helped to get rid of ads in many apps.

[-] Krauerking@lemy.lol 11 points 5 months ago

Yeah their DNS url was pretty useful in blocking ads on the go when away from my pihole. But I still preferred uBlock on browsers

[-] HarkMahlberg@kbin.social 11 points 5 months ago

May also indicate that users were shopping around for a blocker that worked against Youtube. Maybe some of those users actually just settled with AdGuard coming from ABP, or uBlock, or whoever.

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[-] captain_aggravated@sh.itjust.works 100 points 5 months ago

I've been using uBlock Origin in Firefox on both Linux and Android this whole time. If Lemmy hadn't lit up about it, I wouldn't have noticed. I never saw one ad or that "dur hur no ad block" message.

And I let Youtube ads run for YEARS. Ads basically everywhere on the net have become intolerable in their content and quantity, so I said enough. And it is 100% Adsense's fault.

[-] pachrist@lemmy.world 27 points 4 months ago

The fact that ads are so intolerable is the problem. I understand that much of the internet being free is because of ads. But we went from the early days of the internet where ads were malicious, active annoyances to the modern internet where ads are malicious, passive annoyances. Clicking on an ad no longer ruins my afternoon with a virus, but it does log and sell my data to the highest bidder. Nearly every ad on the internet is in bad faith.

Until we have better ads, I will block absolutely everything I can.

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[-] samus12345@lemmy.world 95 points 5 months ago

uBlock seems to have won the arms race, since whenever I had problems it worked again after updating it.

[-] 52fighters@sopuli.xyz 29 points 5 months ago

With unlock I didn't even know there was an arms race. Seamless performance the whole time!

[-] RaoulDook@lemmy.world 11 points 5 months ago

I've never given Youtube a cent and I always use adblock, on the endpoints and my network, and I have had no problems watching anything I wanted on youtube. I guess you just have to mercilessly block ads at all levels to achieve dominance

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[-] Treczoks@lemmy.world 54 points 5 months ago

So far, no ads on YouTube. The defenses hold!

[-] Dehydrated@lemmy.world 54 points 5 months ago

Keep using adblockers and don't surrender your digital freedom to big tech corporations. Also check out private frontends for YouTube (and other plattforms: https://www.privacyguides.org/en/frontends/

[-] yamanii@lemmy.world 52 points 5 months ago

Youtube is fine for me, never stopped working here on firefox with ublock origin, but twitch though, yesterday I couldn't watch any stream for 5 seconds without a error that only went away after turning everything off and letting the ads flow.

[-] moody@lemmings.world 26 points 5 months ago

Check out TTV LOL PRO. It's available on Firefox and Chrome and blocks all the ads on Twitch. Very rarely I'll get a purple "streamer is taking an ad break" screen, but I haven't seen an ad in quite a while.

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[-] eltrain123@lemmy.world 48 points 5 months ago* (last edited 5 months ago)

I wonder if they saw a large enough down tick is user traffic to realize that endlessly badgering people with 5 ads to watch a 30 second clip is driving away their user base.

I know my YouTube consumption has decreased by a factor of 10. I used to use it for almost all of my streaming entertainment. In conjunction with other streaming services’ password sharing crackdown, I am spending more time reading and going outside than I have in the past decade. That’s a trend these providers don’t want catching on.

[-] Itsamelemmy@lemmy.zip 27 points 5 months ago

My YouTube use is going down because the algorithm absolutely sucks now. I went to the gaming tab 2 hours after the state of play and it was nowhere to be found. But outdated years old crap was being shown.

But never had any ad issues with ublock origin or revanced.

[-] eek2121@lemmy.world 23 points 5 months ago

If I had to watch ads, I would not use youtube. Period.

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[-] cordlesslamp@lemmy.today 47 points 4 months ago

Adblocker will die when there's no more ads to see.

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[-] A_Random_Idiot@lemmy.world 46 points 5 months ago

I got hit hard by the cpu bombing that youtube did to punish adblocking, to the point i had to stop watching videos while playing games.

cause having a video running while playing a game would bomb my performance so hard that I'd go from 150+fps to 15fps.

I think, ultimately, Googles war against adblockers Streisand'd the fuck out of adblockers and probably got more people ultimately to use them, either out of spite of googles bullshit or because they saw the arguments and realized the web was far better with a digital condom.

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[-] TheGrandNagus@lemmy.world 41 points 5 months ago

Still using Firefox + ublock origin + sponsorblock. I've not seen an ad on YouTube for years.

On my phone I'm using Tubular, a fork of NewPipe with Sponsorblock integration.

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[-] cmnybo@discuss.tchncs.de 32 points 5 months ago* (last edited 5 months ago)

Youtube still works fine with uBlock Origin. I've had the adblock detection pop up a few times, but updating the filters fixed it every time. I will never uninstall my ad blocker. The web is not usable without it.

[-] jerrythegenius@lemmy.world 14 points 5 months ago

Are the adblocker-detection bits a chrome/ium-only thing? I use firefox w/ ublock origin and I've never gotten any

[-] Got_Bent@lemmy.world 12 points 5 months ago

I've gotten it on Firefox this week.

Since I very rarely comment on anything, the solution is generally to just log out of my account.

I need to learn the filter truck mentioned above.

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[-] disconnectikacio@lemmy.world 29 points 4 months ago

Never saw ads against adblock. I use firefox with ublock, and alterbative sponsorblock clients for youtube on android :)

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[-] DefiantBidet@lemmy.world 28 points 5 months ago

YouTube slowing itself down to unusable made me write a local extension that takes any YouTube watch link and opens it in yewtu.be my life has been better since. Fuck you tube's stance. You're gonna make the experience terrible I'll watch your content via another client.

[-] hiramfromthechi@lemmy.world 14 points 5 months ago

For those of us who can't code their own extensions: LibRedirect does this for other sites as well, not just YouTube.

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[-] parpol@programming.dev 24 points 5 months ago

Not only did I not uninstall my adblocker, I also switched to the Invidious front-end to avoid any anti-adblocking scripts, and I can also download videos now, and get no trackers at all.

[-] lemmyvore@feddit.nl 11 points 5 months ago

Same here, it made me finally add some extra blocking on my router.

[-] BReel@lemmy.one 23 points 5 months ago

I was someone who always knew about ad blockers, but just wasn’t bothered enough to use them.

I used YouTube SO much that it was worth it to me to have premium.

After all the bitching and moaning from YouTube last year, I un subbed, downloaded free tube instead, and also finally added an ad blocker to both my mobile and desktop browser.

I imagine I’m not the only one with that story haha.

[-] Zagorath@aussie.zone 19 points 5 months ago

Did they survive? In my case, they got stronger.

In principle, I actually support the idea of people running sites being able to support themselves financially through advertising. I just don’t like when the ads go too far into obnoxious territory. So before all this, I used Adblock Plus with its "acceptable ads policy" to let through unobtrusive banner ads but block prerolls, large graphics, and interstitial ads.

Unfortunately, ABP didn’t adapt to YouTube’s changes quickly enough, so I switched to uBlock Origin. Now I don’t even see unobtrusive ads. Google shot themselves in the foot over this one.

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[-] _haha_oh_wow_@sh.itjust.works 19 points 5 months ago

I'm watching YouTube right now with uBlock Origin working without issue.

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[-] oDDmON@lemmy.world 17 points 5 months ago
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[-] dog_@lemmy.world 16 points 5 months ago

Honestly, whenever I want to watch YT, I just open YT with uBlock Origin and SponsorBlock in a Private Tab. Haven't really noticed anything, and honestly it helps me to stop watching videos.

[-] ScaNtuRd@lemmy.world 12 points 5 months ago

Well I'm not seeing any ads, so I'd say yes

[-] Darkassassin07@lemmy.ca 12 points 5 months ago

I never even noticed their 'battle' using YouTube revanced. (only youtube client I use)

[-] 0xb@lemmy.world 11 points 5 months ago

Didn't uninstall any of my AdBlock layers, but YouTube didn't survive.

Even though I actually never saw the famous popup, the whole thing made me take steps after months of feeling that the recommendations sucked and I was often wasting lots of time watching stuff I didn't even like.

Now I'm actually getting back into reading and audiobooks, and using invidious for the occasional watch.

I can't remember the last time I saw an ad on any of my devices, so I'd say "lol"

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this post was submitted on 01 Feb 2024
487 points (98.8% liked)

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