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As a reminder, this entire story is still only based on the reporting from 404 Media who themselves have been unable to confirm whether any of this technology actually exists or is in use. The journalists investigating this story (not the outlets republishing it with clickbait headlines) are not convinced themselves and have suggested it could also be a case of CMG tech bros trying to hype their company by shipping around proof of concept marketing material to other tech companies. Ford has patented similar technology but again, there is no proof that this is actually being used currently.
I have seen this shit reposted multiple times all over Lemmy as "dEfiNiTiVe pRoOf" but seemingly none of the people who share it or comment have actually read the original articles themselves or listened to anything the 404 Media journalists have said about it. This is not proof, this is a developing story which requires proof for the conspiracy theory to be confirmed as real.
Better article about this story:
https://arstechnica.com/gadgets/2023/12/no-a-marketing-firm-isnt-tapping-your-device-to-hear-private-conversations
Yes, that is a more rational take. Though it is from last year, based on the original 404 Media article (not the update from this year which OP's article is piggybacking off). I would encourage people to just read the 404 Media articles or, if they can't do that, listen to the 404 team discuss them on their podcast. When you get away from all the clickbait headlines from people trying to make money off 404's reporting and actually listen to what is being said by the people who know more about this story than anyone else, it becomes pretty clear that this isn't the slam dunk so many privacy illiterate people on social media would have you think it is.
I found the update 404 media article, this article is based on: https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/
It's behind a paywall, and I couldn't found a way to remove it. But from the top screenshot it seems like it's the same bullshit from the same company... We know from the past that they lie about this, why is it a news that they did the same thing again?
404 are investigative journalists, they don't just report 'news" - they actually go out and find it. When they published the original story they asked for people to contact them with further information, as investigative journalists do. This isn't reporting the exact same story again, it's an update to the original story based on new information they've acquired.
There's nothing new, news sites are just rerunning the same story because it gets clicks.