They have infinite resources. They're making gestures to dissuade normies. I suspect this will get them most of the result they want. They're also wasting time, effort and resources of adblock programmers (and that is a far more limited resource).

[–] lemonmelon@lemmy.world 27 points 1 month ago (2 children)

If they had infinite resources, they wouldn't need to worry about adblockers.

[–] Lyricism6055@lemmy.world 3 points 1 month ago

They aren't worried about them. They are squeezing what they can out of the platform.

Iirc YouTube has a positive revenue now

[–] Knock_Knock_Lemmy_In@lemmy.world 1 points 1 month ago

Because they wouldn’t need advertising?

[–] Mubelotix@jlai.lu 11 points 1 month ago

Sure but as long as there is a least one dedicated bearded dude hidden in a dark underground room behind his screen, they will be defeated. No matter how much they spent on the new technology. What I mean is that devs might burn out, they will still be replaced by others. And we get such people faster than youtube is able to burn them out

[–] zarathustrad@lemmy.world 1 points 1 month ago* (last edited 1 month ago)

They don't need to actually unblock everything. They just need to convince their advertisers and stock holders they are.