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This article just feels like rage bait to me
I'm not sceptical of the premise, because clearly the strong feelings people have towards Elon will turn some people off, but that kind of effect is hard to quantity
As the article, and others, note Tesla sales are down. That could be for any number of reasons and it doesn't make a convincing case that it's because of Elon
Tesla sales have been strong for so long despite Elon's continued crazy behavior that I find it hard to attribute the cause to the effect. Why now? Why not any of the other crazy stuff he's done?
Yeah, every time a stock is down a 100 "analysts" come pouring out of the woodworks and gives a 100 different reasons for why. I find it more likely that the reason Tesla is doing worse is that the EV market is just way more competitive than before (but I don't know, that is my point). Like you say, Elon has been saying polarizing shit the entire time. I don't think common consumers care about that. Something else must have changed.
I bet most don't even know! The average American is probably only dimly aware of the Elon Discourse, if they're aware at all
My parents and Aunt and Uncle aren't super online. I bet they don't know anything about what he posts on Twitter
I've also strongly considered not Tesla cars because of Elon's antics but this article just confirms my biases which is why I have to look harder at it
I don't know if people like me are why the sales are down, but I am absolutely 100% in the camp of never buying a Tesla purely because of Musk. I think the "why now" is because his antics have gone from, "whoa, this guy is nuts!" to "this guy sounds like he is actually a Nazi."
I only have anecdotal evidence but we were super close to buying one in 2020. Test drove and everything. I will never by a tesla and everyone in my circles have the same sentiment. I think the craziest part of the story is that Musk managed to win over an entirely different demographic. Otherwise, it'd be a bloodbath
I was getting an EV for my next car, the model 3 was what i was going to get but after i he did things like taking disney off the car because of his beef, i couldn't trust the company as a whole. I know an car maker was going to be ruled with a republican fist but now he could have a personal beef with and break the cars remotely. I bought a EV6.