this post was submitted on 29 Jan 2024
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I am honestly not super sure about this strategy of buying your way into being a major publisher by vacuuming up IP nobody else was bidding for. What did they think would happen? Did they think the old majors were leaving a ton of money on the table and then realized too late that these really weren't that profitable? Or was it just a bid that the low interest rates would last forever and the portfolion would just pay for itself if they bundled it large enough?
I don't know what the business plan was meant to be, and it's kinda killing me that I don't fully grasp it.
It always struck me as Moneyball. That yes, the big publishers were leaving a ton of money on the table by not catering to customers that are there but have been long abandoned in favor of the true goliaths like Call of Duty and Assassin's Creed. The way the big publishers used to operate was by making a lot of bets and then building on what worked while making other new bets. Instead, AAA portfolios went from dozens of games per year down to single digits. When you make a lot of bets, some of them inevitably won't work.
Yes, not mutually exclusive with the above strategy, lol.