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You want to give people as reason to go back to brick and mortar shopping? Because this is how you get people to go back to brick and mortar shopping.
The main issue is amazon and their insistence on allowing China to sell utter trash, knock offs, counterfeits, and lies.
Amazon used to require someone selling in the US to have a physical presence of at least like a small office building in the US in order to sell goods here. They got rid of that like 10 years ago and now you get bs brands like Liuxipon selling flashlights that are garbage with 300 fake 5 star reviews. Then if they get flagged enough or get enough real 1 star reviews, no problem. Now their company name is Lioxipan and they do it again.
Amazon turned itself into a trash heap.
We started shopping AliExpress instead of Amazon. At least you don't pay the high Amazon prices and are pleasantly surprised when something of decent quality arrives. Got the kids some flying spacemen drones. $1.99 each. They've been playing with them all day long. No complaints. AliExpress even refunded me on a few things that arrived broken, without having to return anything.
That’s exactly what I do because amazon basically sells the same stuff as aliexpress, only amazon insists on selling stuff in higher quantities to jack up prices.
Bigger quantities to up prices?
For example, let’s say I needed a clear container tube for something like lotion. And I only need one, or two. But definitely no more than 5.
Amazon will only sell something like 12 pieces for over $10, whereas on aliexpress, I’ll be able to purchase 1 or 2 for $0.33.
$1 each. 3 for $5.
“I’ll take 3, but I want them individually.”
I understand that the cost per item is the same, but I simply don’t need that many bottles (or whatever it is).  So if I get the bundle, I’m spending more money to have more junk in my household. 
So basically, I’m paying more for the three items that I do need and end up with a bunch of leftover crap. This is not hypothetical. I still have a bunch of leftover stuff that I’m not using in my drawers from scenarios like these.
Cheap until they get popular enough.
AliExpress is already fairly popular
They've also went way up in pricing on a lot of their stuff.
As if they wouldn't just charge a "restocking fee."
I worked retail for 15 years, and the only time we charged a restocking fee was if we couldn’t sell it as new, and there was nothing wrong with it. If you returned it brand new, full refund. If you opened it and/or used it and decided to return it, 15% restocking fee. That seemed reasonable to me.
If you can see the item in real life and compare it to other products before you buy, you're less likely to need to return it.
That is what they want. Offer free returns in store, and people will go to their physical locations and also buy something else.
That’s what kohl’s does in taking Amazon returns. They even give you a $5 store credit to sweeten the allure on your walk from the back of the store
Not to mention the additional traffic it generates, good for the corporate machine at large
That real estate isn't gonna pay for itself! Won't you think of the shareholders?
Hopefully that's exactly what happens. It would be less convenient for me, but it would be better overall.
No… I’m just going to use an online retailer who will do it free
Best Buy Brick and Mortar charges 15% restocking fee. Merry NOTmas!