this post was submitted on 20 Sep 2023
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Did they, though? I think exclusives predate Sony and even the PS1. They've been a part of the console space since basically the inception of the medium. Xbox itself launched with an exclusive "killer app" in Halo. Timed third party exclusivity and exclusive Map Packs were very popular with the 360 when it was on top in the seventh generation as well.
I don't think Sony has ever made an acquisition of the same scope as Zenimax either in price or in how much of the market was fenced off from a studio they previously had access to. That's not even going into the Activision deal.
Maybe we can now point to Bungie, but that was still half the price. Most of Sony's acquisitions over its time were studios that were already de facto developing exclusively for their consoles. Even Insomniac. If you look at their history, Sunset Overdrive is a lone anomaly.
Exclusives suck, but I don't see them going away as long as consoles and capitalism exist. You're basically throwing shade at Sony for daring to fund the development of critically and commercially acclaimed games that gave them the reputation of having a quality first party library. Starfield on the other hand was developed as cross platform title until Microsoft paid 7.5 billion to acquire a major publisher. Wasn't this confirmed this week by the document leaks?
Few complain when Halo is released exclusively because no one is being surprised that those games are now exclusive titles. That isn't the case with the new Bethesda deal.
Sony and Microsoft used to pay for exclusives without buying the studios. So there's no real meat to the argument that "oh, the games were always exclusive because first party" or whatever. The consoles didn't really buy that many game studios until relatively recently in gaming history. They would pay a studio to not release on other platforms. This whole buying studios thing was just cheaper in the long run. So there's no real argument to be made about Sony just making better first party games. That's what they do now given that they own the studios. Both companies are guilty of buying out studios.
Exclusives pre-dating the PS1 was more out of lack of technology. No cross platform tech really existed. There wasn't a lot of crossover. Many platforms didn't last more than a generation or two. There wasn't even much cross over in the kind of games. If you liked fighting games, you bought a Sega over Nintendo for example. With the PlayStation, they competed against Sega first, Nintendo as more an afterthought. Xbox came in later to compete against PlayStation 2. The Nintendo 64 was just a different class, and even later, the GameCube. With Xbox and PlayStation, they had similar amounts of power and restraints (an N64 cartridge could not compete from a technical perspective against the storage of discs, plus multi-disc games could exist, not really feasible with cartridges) plus abstraction technology was more advanced and one could more easily write cross platform code. Now, you either had to pay for an exclusive or simply hope they only had the intent to target one platform (whether through preference or resource limitations). So the console wars really started to heat up after the death of Dreamcast and mainly between Sony and MS. Exclusivity wasn't via first party existed, but not to s great extent beyond their flagship games.
So, tldr, exclusivity has always been acquired via money and buying them. It's easy to say it's about developing better first party once those studios were bought outright to begin with. That's how most first party titles exist now.