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Twitter's lost 13% of its daily users and its rebrand has failed (www.bigtechnology.com)

submitted 1 year ago by sculd@beehaw.org to c/technology@beehaw.org

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The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

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[–] Pyr_Pressure@lemmy.ca 6 points 1 year ago (1 children)

That's just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

Not sure if weekly/monthly users dropping out would be included in that tally. Also it says nothing about activity time from the daily users. It's possible the users that stuck around may not be using it as much i.e. 1-2 tweets or comments a day now vs 10-20 before.

[–] sure@lemmy.ml 10 points 1 year ago

That's just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

It's the opposite. As per the article, daily users remained consistent while monthly users saw the 13% drop.