There is a water jug & mug manufacturer named Stanley. Apparently these "Stanley" brand cups went viral on TikTok, and TikTok users proceeded to buy them all up in a craze. The meme shows homer sitting next to the championship trophy of the National Hockey League, which is called the Stanley cup (no relation whatsoever to the Stanley name brand).
I've no doubt it'll be just as successful as their investment in the metaverse.