It's infuriatingly stupid. It makes me read the same sentence 2-3 times before I understand what they're trying to say.
We have a well established and clear distinction between 'streaming service' and 'streamer', why fuck with it?
What's more, it's double stupid because now both 'streamer' and 'streaming service' means "a company" AND we don't have a word for individuals streaming on the web.
Bold of you to assume they even went to business school.
All the big wigs I've met were "self-made millionaires" -meaning assholes that used, manipulated and fucked over enough people to reach their current positions.
Also, tax evasion.