I'm getting deja-vu from his first stint as president.
MBech
The people going in the first week are not going to give a shit wether it gets bad review. In fact, they're probably doing everything they can to not see any reviews at all. The first week is only ever a measure of how effective the movie was advertised. In this case, the movie has been advertised for nearly 16 years. So they didn't actually have to do much to pull people in.
Box office is super useless for determining how good a movie actually is.
What they forget is that other people aren't going to be as comitted to their business as they themselves are. They're not going to care as much for the simple fact, that if the business takes off, they're not going to earn any of the profits. Why would I work 50 hour weeks like the founder, if I don't stand to actually reap the benefits?
Not holding my breath.