They did this for a while now in Trackmania. It is easy to implement there tbh (big boards in the stadium) but they should still rot in hell like anyone else trying to further enshittificate the web.
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You can disable the Trackmania ads in the settings (assuming you're not on the f2p tier)
Yes i know, you can even disable targeted advertising on free tier so you get generic ads iirc. Still not a fan of ubisoft or advertising in general.
Tbf I'm pretty sure racing games having ads on the billboards around the arena is incredibly far from a new invention.
Fuck these fucking fucks
Well, if you play Steep, The Crew 2 or whatever their successors are called, i wouldn't call it terribly shocking. In fact, honestly, I think it would fit really well with the actual game. Instead of fake sponsors, well, you get real ones! My main problem with that of course, is the slippery slope of actual, real world sponsors getting pissy that players want to wear their own custom designs and not the official sponsor logos. And then they make sponsored gear with in-game bonuses and we have this capitalist nightmare... I'm guessing this is what we're gonna get, isn't it?
*sigh*
On the plus side, I can always vote with my wallet.