this post was submitted on 07 Feb 2024
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i wouldn't normally be concerned since any company releasing a VR product with this price tag is obviously going to fail... but it's apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with "tech reviewers" and rich folk who can afford it.

what's really concerning is that it's not marketed as a new VR headset, it's marketed by apple and these "tech reviewers" as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc...

and it's dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can't look away, even if you try to they can track your eye movement and just move the window, you can't mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

this is why i think all these tech giants (google meta apple etc) were/are interested in the "metaverse". it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.

i'm not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i'm more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won't achieve any sort of mainstream adoption even if it's deemed a success because it probably can't get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?

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[–] PonyOfWar@pawb.social 1 points 10 months ago

and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

I don't see any difference to an iPhone there. If they wanted to, they could already track whether you're looking at the ad (using the camera) or whether you muted it. You can turn off an iPhone, you can take off a Vision Pro. Apple hasn't exactly been known for intrusive ads either.

[–] barrbaric@hexbear.net 1 points 10 months ago

Doesn't it have something like a two-hour battery life? Feel like that excludes it from being something you carry around with you like a phone.

[–] jayrhacker@kbin.social 1 points 10 months ago (1 children)

imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple

WUT? Apple is very focused on privacy and the idea that a user can't mute or install Adblock is… weird. Safari has good ad-blocking options as well as built-in anti-tracking features to protect users, applications can't usually prevent the system from muting content and Apple doesn't really sell ads outside of the App Store.

If you want to worry about that stuff I'd suggest focusing on the Meta VR goggles or god forbid Google starts making goggles, both of those companies survive on ad revenue and have an incentive to enshitify their experience in ways that the Apple we know today would never do. Of course companies can change over time, but the ethic at Apple is to only make products they feel comfortable with their families using.

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[–] paddirn@lemmy.world 0 points 10 months ago (5 children)

I’ve not really seen any overly positive reviews. Most reviews I’ve seen talk about it like it’s this neat thing that doesn’t really have much to do in it now and are saying you’d probably only use it 1/2 hr at a time because of the hefty weight, unless you’re sitting/laying on a couch. It’s kind of a confused piece of tech because Apple is desperate to call it “spatial computing” and market it like it’s AR, but really it’s a VR headset. Yet they’re really not taking advantage of the VR aspect.

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[–] MichaelFassbendersHog@hexbear.net 0 points 10 months ago (2 children)

Do your part: sucker punch (or pick the pocket of) any tech bro chud you see wearing one in public.

If people are afraid to wear them in public, they’ll fade away much like the Google glassholes did.

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[–] Melatonin@lemmy.dbzer0.com 0 points 10 months ago (2 children)
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[–] P1r4nha@feddit.de 0 points 10 months ago (5 children)

It's true that devices like these can gather a lot more data about you than a phone can. The amount of sensors that are always on and look at you and your environment should be a concern.

Luckily Apple isn't directly interested in ad revenue, but more into what apps you use and their biggest interest was always to provide a friction free user experience so you actually want to use their products and are happy to spend so much money on them.

I personally am not a fan of Apple, because I'm not a friend of golden cages. So I'm just waiting for the Android version of the experience. Since this first iteration will be from Google as they would need to update their OS to really accomodate AR applications, that's where my concern lies: How do we know that they are going to handle our data responsibly? Also AR does require quite some infrastructure to provide an interesting experience. Something Apple cannot do, is provide you with a shared experience with other users and to provide location specific, persistent content. There are many examples for such content, but for this discussion, let's say a location specific ad in a fixed location somewhere in the city adjusted to your preferences.

Of course the virtual ad sucks, but such content could also be amazingly awesome and very useful. You no longer need to set up real-life signs, you just update what the virtual sign says in AR. Doesn't need to be an ad, could be something interesting and useful.

But to provide location-specific, persistent content you need infrastructure. Infrastructure only Google and other tech giants have (see for instance the AR mode in Google maps that gives you directions). This is where I'm worried. It's no longer enough to just get internet via a SIM card, maybe add your personal VPN on top to be safer. You now need direct connection to Google's localization API and they'll always know where all their AR devices are and because you wear it, they always know where you are, how you are, where you look etc.. This should leave us worried.

[–] daniyeg@lemmy.ml 0 points 10 months ago

apple may get into the ad business after getting such a platform or something like google paying apple to enable this eye tracking "feature" for their youtube app. i think i overstated the ad part and in general the post make it seem like i'm way more concerned than i am, but the main point is ultimately it's a much more controlled environment compared to any other medium, which is controlled solely by a corporation which cares for nothing except money, whether it is alphabet or apple it doesn't matter. data collection is also another aspect of it that is worth thinking about.

i think the original description of the metaverse in science fiction is kinda in line with what you are describing. a one to one replica of the real world, and you can teleport to anywhere in the world and interact with it. a world controlled by google would be horrifying though.

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[–] yogthos@lemmy.ml -1 points 10 months ago

Not really worried about this kind of stuff at all. At the end of the day, it's not like it's some essential thing people need to live. People have been worrying that every new piece of technology is going to ruin society. This was said about books, raidio, tv, video games, and so on. I don't think AR tech is going to be any different.

I imagine that at some point the tech will get miniaturized to the point where AR headsets are basically like glasses. That's when mass adoption is likely to start happening. I'm also sure there will be open versions of such headsets that can run Linux. It's just a new more immersive UX, I don't think it's anything to get worked up over.

[–] eek2121@lemmy.world -2 points 10 months ago (1 children)

There are so many flaws with your take I don’t even know how to reply.

I will just say that:

  1. $3,500 is not a price that only rich people can afford, at least in the US. Many middle class folks can afford it with ease.

  2. It isn’t Apple’s fault that YouTube has ads. That is Google’s doing. Apple themselves are privacy focused and I never see targeted ads on any Apple app. The only places I even see ads are in the app store and in the TV app, and the TV ads are limited to promos of upcoming shows or movies.

People are constantly bashing Apple for their premium prices and walled garden while forgetting that nobody is targeting the folks who want a privacy oriented experience without ads blasting everywhere.

I switched to iOS because I got tired of Google watching my every move and I got tired of worrying if every app I download from google’s app store has malware or not.

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[–] Melatonin@lemmy.dbzer0.com -3 points 10 months ago (1 children)

Notch said it wasn't ready... Predicted a flop

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