this post was submitted on 27 Sep 2023
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It will be no longer be possible to opt-out of having Reddit account usage tracked for the purposes of advertising. (old.reddit.com)
submitted 9 months ago* (last edited 9 months ago) by astromonkey9@lemmy.world to c/reddit@lemmy.world
37 comments fedilink hide all child comments
 

Removing the ability to opt-out of ad personalization based on your Reddit activity, except in select countries.

Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in.

The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.

edit: updated link to old.reddit.com

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[–] AbsolutelyNotCats@lemdro.id 12 points 9 months ago (2 children)

praise be GDPR.

Thanks, I almost forgot to request my data like I do every month at https://www.reddit.com/settings/data-request 1000035957

[–] gothicdecadence@lemm.ee 6 points 9 months ago (2 children)

Why every month??

[–] Robmart@lemm.ee 16 points 9 months ago

Most likely to annoy someone at reddit

[–] systemglitch@lemmy.world 13 points 9 months ago (1 children)

It costs Reddit $$

[–] folkrav@lemmy.world 0 points 9 months ago (1 children)

If many of us did it, yeah. For the occasional demand compared to their user base? Probably negligible costs.

[–] systemglitch@lemmy.world 1 points 9 months ago

That was the idea during the 3rd party kurfuffle