this post was submitted on 15 May 2025
943 points (98.8% liked)

Technology

70080 readers
2968 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
943
YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 2 days ago by Pro@programming.dev to c/technology@lemmy.world
304 comments fedilink hide all child comments
 

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

you are viewing a single comment's thread
view the rest of the comments
[–] golden_zealot@lemmy.ml 95 points 2 days ago (4 children)

I swear to god, one of these days the update will be "Today Youtube has announced that they will be removing the annoying videos from their ads".

[–] GraniteM@lemmy.world 6 points 1 day ago

Every day we get closer to the All-Despising Baby Skull.

[–] YurkshireLad@lemmy.ca 18 points 2 days ago (2 children)

And we’ll doom scroll through ads as though they’re shorts, which I guess they are anyway.

[–] TwistedCister@lemm.ee 16 points 2 days ago

We really are getting all media turned into the radio from Demolition Man.

If I go to YouTube to watch a trailer for an upcoming movie THAT IS THE AD. I don’t need a different ad (and definitely not 2-3) first. Get your money from the corpos putting the trailer up.

The Marvel movie Thunderbolts has 4 main trailers on YouTube right now. Those have 9.6, 14, 15, and 21 million views. Marvel/Disney should be paying YouTube for 60m ad impressions. The fee shouldn’t be taken out of my free time.

[–] Jarix@lemmy.world 3 points 2 days ago (1 children)

Isn't that called Facebook?

[–] YurkshireLad@lemmy.ca 1 points 2 days ago

I don’t know, I don’t have a Facebook account. But I can believe you’re right.

[–] Rin@lemm.ee 9 points 2 days ago

Mfs will try to turn my phone into an electronic billboard.

[–] Ledericas@lemm.ee 2 points 2 days ago

now they will just force, you must watch this amount of ads before starting a video, and would try to prevent you from accessing said video with any adblocker.