this post was submitted on 05 May 2025
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Nothing says this film is doing well like changing the title after months of advertisement campaigns.

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[–] scytale@lemm.ee 53 points 3 days ago* (last edited 3 days ago) (5 children)

Wait, I thought the movie was doing well? I haven’t seen it yet, but reading the article it seems like this is more of a PR stunt and marketing gimmick to align with what happens in the movie. Apparently it’s revealed they are the new Avengers, so spoilers for everyone (including me) who hasn’t seen it yet I guess.

[–] Squorlple@lemmy.world 12 points 2 days ago

Yeah, with the asterisk in the title and the discussion about it, I would think that this was the marketing plan from the start. The movie’s performance may have affected when exactly they decided to pull the trigger on the rebrand though.

[–] ChairmanMeow@programming.dev 14 points 3 days ago (1 children)

Rumor has it that Marvel was worried it would bomb, and naming it "New Avengers" would put them in an awkward position moving forward. Thunderbolts was the backup-insurance-title basically.

Now that the movie seems to be doing well, it's getting its proper title.

[–] Zoomboingding@lemmy.world 7 points 2 days ago

The group rename is an in-movie plot point...

[–] Schal330@lemmy.world 9 points 3 days ago* (last edited 3 days ago)

Fortunately I'm not invested in the MCU as much as I once was. Probably worth chucking the spoiler in some spoiler tags though?

Actually maybe not? At this point I don't know..

[–] thisisdee@lemmy.world 8 points 3 days ago (1 children)

Yeah I thought it is doing well. Reviews have been pretty good and word of mouth seems to be decent as well. This is 100% a spoiler for those who haven’t watched it. I did think it’s quite soon from its release to them revealing it publicly like this though

[–] kreskin@lemmy.world 1 points 2 days ago

I saw it. It was decidedly mediocre. Roughly equivalent to the last one.