this post was submitted on 07 Sep 2023
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Google Chrome now targets ads based on your browser history, here's how to turn that off (www.techspot.com)
submitted 1 year ago by stopthatgirl7@kbin.social to c/technology@lemmy.world
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Google is gradually introducing a new method for delivering targeted ads in Chrome that aims to bypass the controversy surrounding cookies by using browsing history instead. This...

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[–] Spotlight7573@lemmy.world 1 points 1 year ago

Isn't this client-side solution for analyzing the history and coming up with ad topics for sites better in your scenario than the server-side solutions currently in use though? A government would have a much harder time trying to get access to the data when it's on each individual's device, rather than a profile created through an online ad service.