this post was submitted on 07 Sep 2023
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Google Chrome now targets ads based on your browser history, here's how to turn that off (www.techspot.com)
submitted 1 year ago by stopthatgirl7@kbin.social to c/technology@lemmy.world
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Google is gradually introducing a new method for delivering targeted ads in Chrome that aims to bypass the controversy surrounding cookies by using browsing history instead. This...

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[โ€“] Boldizzle@lemmy.world 1 points 1 year ago (1 children)

I'd be concerned about the fact that you could live in a country where a law change could occur where suddenly the govt tells Google to keyword search people's internet history on certain topics so they can start investigating and potentially prosecuting people.

You might not have anything to hide now but what you do that's legal now might become illegal later, the US is a perfect example of that with all kinds of backwards BS happening there, abortion being a big example.

[โ€“] Spotlight7573@lemmy.world 1 points 1 year ago

Isn't this client-side solution for analyzing the history and coming up with ad topics for sites better in your scenario than the server-side solutions currently in use though? A government would have a much harder time trying to get access to the data when it's on each individual's device, rather than a profile created through an online ad service.