Almost all "Canadian" news media are now American News media.
They went on a buying spree of Canadian news outlets over the last 5 years or so

I'm honestly not really sure what they're trying to say because the statement tries to say two things at once.

“That’s not much of a boycott in my book. Maybe they wanted to get a glimpse of what a Stanley Cup-winning hockey team actually looks like,” DeSantis said to applause.

Is it 3.3 million Canadians visiting isn't a large percentage of tourists or that many of us did visit despite the boycott? They're also omitting how long or how much was spent there, which may be fairly significant.

An estimated one million Canadian “snowbirds” – seniors and retirees who winter in southern states such as Florida and Arizona – inject billions in tourism spending during their months-long stays in the United States.

https://www.theglobeandmail.com/canada/article-canadian-snowbirds-caught-up-in-new-registration-requirements

• Can't get the Globe and Mail to load right now, that's the snippet for the article in google.