this post was submitted on 03 Feb 2025
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Study of 8k Posts Suggests 40+% of Facebook Posts are AI-Generated (originality.ai)
submitted 10 hours ago by will_a113@lemmy.ml to c/technology@lemmy.world
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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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[–] 1984@lemmy.today 2 points 6 hours ago* (last edited 6 hours ago)

AI can put together all that personal data and create very detailed profiles on everyone, automatically. From that data, an Ai can add a bunch of attributes that are very likely to be true as well, based on what the person is doing every day, working, education, gender, social life, mobile data location, bills etc etc.

This is like having a person follow every user around 24 hours per day, combined with a psychologist to interpret and predict the future.

It's worth a lot of money to advertisers of course.