this post was submitted on 20 Aug 2023
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Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters (www.businessinsider.com)
submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world
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Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

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[–] Kolanaki@yiffit.net 32 points 10 months ago (8 children)

Hold up...

There is counterfeit cheese?

[–] themeatbridge@lemmy.world 37 points 10 months ago (4 children)

It's not Parmigiana-Reggiano if it doesn't come from the Parmigiana-Reggiano region of France. Everything else is just sparkling cheese.

[–] Kolanaki@yiffit.net 6 points 10 months ago (1 children)

Swiss cheese seems like it literally is sparkling cheese. The holes are the carbonation! 🤣

[–] Thisisforfun@lemmy.world 10 points 10 months ago (1 children)

🤓

Ackshually...

The holes in the swiss cheese is due to contaminants and they've formalised the process because it turned out that their cleanliness standards removed too many contaminants.

(Sorry, I'm also a hit at parties)

[–] Darkenfolk@dormi.zone 10 points 10 months ago

Oh yes daddy, talk dirty cheese facts to me.

[–] kilgore_trout@feddit.it 4 points 10 months ago* (last edited 10 months ago) (2 children)

It's Italian. Parma and Reggio are two Italian cities.

[–] whitewall@lemmy.ml 10 points 10 months ago

Woosh

[–] themeatbridge@lemmy.world 7 points 10 months ago (1 children)

That doesn't sound right. Are you sure it's not just all Italian France?

[–] kilgore_trout@feddit.it -1 points 10 months ago* (last edited 10 months ago) (3 children)

I am Italian and am pretty sure.

https://www.parmigianoreggiano.com/

Even though somehow more people agree with you than with me, proving the point that it's important to defend the trademark.

[–] themeatbridge@lemmy.world 6 points 10 months ago (1 children)

You're not crazy, I was just fucking around. People aren't agreeing with me, they recognize I'm joking, and they are probably downvoting you because you responded as though I was being serious.

There's an old reference that Champagne isn't Champagne unless it comes from the Champagne region of France. Otherwise it's sparkling wine. It's become a meme (although the joke predates the popular use of the term "meme") to say X isn't X unless yadda yadda sparkling Y. I left the bit about it being from France because I thought it would be funny to be confidently incorrect about that, like all of Europe is French.

[–] kilgore_trout@feddit.it 2 points 10 months ago (1 children)

I really didn't know how much Italian cheese is known abroad. Usually the French specialties are more famous.

[–] themeatbridge@lemmy.world 2 points 10 months ago

In the USA, parigiana is practically synonymous with italian food. We have this powdered cheese product that comes in a plastic can that sort of replicates the msg flavor but has a gritty feel due to an anti-caking agent we add to the powder.

But fancy italian cheeses are widely available as well, and many grocery stores carry proper parmesan, romano, provolone, pecorino, gorgonzola, asiago, mascarpone, ricotta, and of course mozzarella. Ironically, it's the areas where dairy farming is most popular where you find fewer international options, but that's just because there will be 20 local variations of cheddar.

[–] Haywire@lemm.ee 4 points 10 months ago

How would we know you are really Italian without scanning your microchip?

[–] ZodiacSF1969@sh.itjust.works 1 points 10 months ago

He was joking lol, he was talking about it like how people talk about champaign and sparkling wine 🤣

[–] Oderus@lemmy.world 3 points 10 months ago

Beautiful

[–] neptune@dmv.social 16 points 10 months ago

And olive oil and cigarettes and... Anything else really.

[–] Thisisforfun@lemmy.world 6 points 10 months ago

Wait till you find out about fake eggs (etc) in china

[–] s_s@lemmy.one 5 points 10 months ago

EU has lots of protected origin products.

[–] GladiusB@lemmy.world 5 points 10 months ago

Have you not tried Velveeta?

[–] Petter1@lemm.ee 3 points 10 months ago (1 children)

Yea, many swiss brands have problems protecting their IP in America. Just recently Emmentaler lost its IP there, because Emmentaler describes a sort of cheese which is like our Swiss Emmentaler in America vs here in Switzerland only cheese from the Emmental is allowed to be called a Emmentaler.

[–] ours@lemmy.film 4 points 10 months ago (1 children)

Also for the Gruyère cheese it was recently announced the US will ignore Switzerland's claims. That despite the fact Gruyère and Emmentaler are traditionally made with raw milk, something that's illegal in the US.

[–] Petter1@lemm.ee 4 points 10 months ago

It’s ridiculous that while we can’t protect our cheese in America they just successfully protect pictures of any apple (even real ones) here in Switzerland.. Well, luckily only in connection with technology, but yea REAL Apples…

[–] fne8w2ah@lemmy.world 2 points 10 months ago (1 children)

Thank China for that.

[–] bamboo@lemm.ee -2 points 10 months ago (1 children)

Cheese that is cheaper and just as tasty as the original? Thank you china!

[–] GyozaPower@discuss.tchncs.de 5 points 10 months ago (1 children)

With a few sparkles of deplorable work conditions on top, delicious!

[–] grue@lemmy.world 4 points 10 months ago

Don't forget the melamine.