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Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News (www.ghacks.net)

submitted 1 month ago by IndustryStandard@lemmy.world to c/technology@lemmy.world

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When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won't be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

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[–] NaibofTabr@infosec.pub 26 points 1 month ago (27 children)

Microsoft put themselves in this position when they started giving out Windows 10 for free. It was effective in bringing most of the market onto the new version, but it set an expectation which it now feels like they can't break, so they're also giving Windows 11 away. Now to offset that missing revenue, they have to do something to extract value from users.

I don't see how they could stop this without replacing it with something more exploitive.

[–] henfredemars@infosec.pub 41 points 1 month ago (4 children)

I’d be happy to buy the OS too, but I want it to be a one-time payment and to quit with ads and all telemetry.

[–] Imgonnatrythis@sh.itjust.works 29 points 1 month ago (1 children)

That's so old fashioned grandpa. Just give them a straw and let them sip out of your bank account like everyone else. You sound like the kind of person that lives in a house with a yard.

Seriously though, subscription models seem here to stay and they've just made for an incredibly adversarial relationship between industry and consumer.

[–] NaibofTabr@infosec.pub 19 points 1 month ago

I hate the rent-seeking economy.

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