this post was submitted on 30 Jun 2024
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One cynical theory I saw somewhere (probably in another thread here) … Is that Disney is good at making their films seem like “must see” events, that they’re perceived as a cultural staple.
And with the partial death of cinemas, it makes sense that you’d get some films like this that just convince everyone to go see it, cuz people still want to go every now and then… and it makes sense that it’d be Disney films that do that.
Disney has really struggled with this the last few years though.
I think Endgame was the last one. Don't think I've ever been more disappointed at the cinema. And I went to see King Ralph.
It's interesting, because I've seen both the trailers for Moana 2 and the Mufasa movie, and they won't see me for those
Oh sure, there’d have to be a quality dimension to this too. According to the theory, not every Disney film is going to be a hit, but the hits will often be Disney films.
It’s a bit conspiratorial … in the end it’s probably about films that are enjoyable by a broad demographic, and that’s Disney.
The dynamics of somewhat random box office hits seems reasonable to me though. How many now see like 1-2 films in the cinemas a year? Getting their tickets is probably tricky and requires some sort of virality dynamic.