this post was submitted on 01 Jun 2024
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Apple

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[–] spujb@lemmy.cafe 10 points 3 months ago* (last edited 3 months ago) (2 children)

it will be interesting to see how apple tries to instill consumer trust for doing something technally less secure than microsoft’s on-device copilot garbage (which was kind of a PR failure as we all know). as always, apple knows when to innovate and knows when to follow the leader

don’t get me wrong, both companies are profit seeking entities but it’s always impressive how apple uses marketing to pull off parallel implementations with 99% less uproar. in my view, articles like this are a grassroots of what it’s planning to maximize support

edit: to be more clear this is an apple enthusiast comment; i am inspired/in awe by apple’s marketing talent and product strategy. i am just highly critical of the AI trend going around