this post was submitted on 05 May 2024
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Stop calling them "influencers", they are Sales People. They influence nothing, they sell you the same crap any ad does. Sales people, advertisers, spam, all the same thing.
They influence the buying decisions of their audience.
I never understood how people like this got that title. They don't influence shit, except maybe consumerism and the dumbing down of society.
They influence the people watching them.
So they have no influence except for the ways that they do?
it's actually already a sales term in ABM - you have the decision maker, blocker, influencer, end user/stakeholder etc
the term has been around longer than the internet
You sound smart I guess you must be an influencer
They pander to the less informed, shove confirmation bias into everything, and pretend to sound like an 'expert" on what they spew. Basically a con artist. And they really want to be famous, but have zero talent. Again, con artist.
Not even sales people, just marketing people without a fixed affiliation. The only people they influence are the people for whom the name influencer is not a red flag that they're being lied to.
Having said that, "influencer" is a lot shorter than that, and at least everyone will know what you mean.