this post was submitted on 02 Apr 2024
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A youtuber had a good take: MacDonald's used to be cheap cheap cheap. Then they slowly tried to become fancier. So I think now they're stuck in a weird middle ground. Great opportunity for a new chain to go back to cheap cheap cheap.
I don't even think they tried. They became cosmetically fancier. Other than some coffee options to compete with Starbucks, it hasn't really changed the menu a whole lot in terms of basic offerings. Just higher prices and slicker, more corporate restaurants. I'm guessing they still do most of their business in burgers and fries, plus maybe McNuggets,
Lots of things slowly crept up the prices. I looked it up awhile ago so going off memory: All day breakfast, new equipment for something or other, as you said fancier decor, fancy coffee. It all adds up.