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Twitter Turning Into X Is Set to Kill Billions in Brand Value (www.bnnbloomberg.ca)

submitted 1 year ago by Navarian@lemm.ee to c/technology@beehaw.org

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An estimated $4 to $20 billion in value, what is he thinking?

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[–] burningmatches@feddit.uk 32 points 1 year ago* (last edited 1 year ago)

It's even worse than that. X is used so widely in trademarks that it's guaranteed to attract lawsuits. Facebook had to settle several claims over the change to Meta, and the use of X is a much bigger problem than that. And Musk is so dumb that he'll probably try to fight them and end up paying a fortune in legal fees anyway.

Edit: Relevant article: https://www.reuters.com/technology/problem-with-x-meta-microsoft-hundreds-more-own-trademarks-new-twitter-name-2023-07-25/