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147

‘No way out’: how video games use tricks from gambling to attract big spenders (www.theguardian.com)

submitted 1 year ago by seasonone@opidea.xyz to c/technology@beehaw.org

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[–] gus@beehaw.org 11 points 1 year ago (1 children)

In a recent interview, Zynga’s vice-president of player succcess, Gemma Doyle, referred unabashedly to internal models that identify people who are on course to spend high sums.

Should they reduce their outlay, she told GamesIndustry.biz, the company would “reach out and call them to find out what’s wrong”.

wtf

[–] jarfil@beehaw.org 9 points 1 year ago

They use the same strategies as IRL casinos... and many other businesses.

Once upon a time, I was a regular Domino's Pizza customer, then I stopped. A couple months later, they called me to ask "what happened", so I told them: "had a heart attack". Didn't call me anymore.

I don't blame them; stuff happens, things change, it's smart for a business to try to adapt if they can.