this post was submitted on 20 Jul 2023
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The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

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[–] Nachorella@lemmy.sdf.org 9 points 1 year ago (3 children)

It's weird that it costs so much when some streaming services are cheaper and they can afford to create content and youtube just pays its content creators a tiny bit of ad revenue.

[–] AnAccount@lemmynsfw.com 5 points 1 year ago

To be fair YouTube pays them more for premium subscriber views.

[–] jjagaimo@lemmy.ca 5 points 1 year ago

Probably because it helps a bit to offset their high losses for infrastructure (servers, bandwidth, storage, compute for compression, search, indexing and backups, electricity, networking, employee wages)

[–] MooMix@beehaw.org 3 points 1 year ago* (last edited 1 year ago)

Yeah, I can't disagree honestly. The Disney+/Hulu/ESPN ad free bundle is like $20/month usd.