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this post was submitted on 05 Dec 2023
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It doesn't seem to me like Wrapped requires a terribly large amount of development work every year. There's a new design each year, but they probably just reuse all the SQL queries with the year swapped out. After the first year, it probably only requires bugfixing and regular maintenance. I bet a few devs keep an eye on it as part of their other duties.
Unlike YouTube Rewind, which requires a writing team, a production crew, talent, and music, on top of the analytics.
This is how I understood the comment:
Wrapped gets Spotify a lot of positive buzz. Layoffs while that buzz happens may get less notice, because people are on the “look at all the neat Spotify numbers” train and essentially advertising good vibes for the platform.
Ah! You may be right. That would make a lot of sense.