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If prices are up because of inflation by 20% and you sell 7% more than you did last year then you actually sold less.
Same way every movie breaks records. They charge $20 for a ticket when it used to be $6.
You would need to see spending for the year to say anything definitive. They could all be pinching pennies waiting for deals and not spending normally the rest of the time.
We don't know.
Also that number is online only and could just be again more people bought online than in person, meaning overall spending can atill be down. But also yeah inflation of prices really lets it look like each year is better even if you have less buyers overall.
Its a game of perspective. That people and corps are bery careful to play or else the casino runs dry.
Wealth gap. What you are actually saying is everyone is being squeezed, allowing corporations to sell less and make more.
This is why I’m kinda pissed off about it all. Americans all went shopping and kept spending as per usual, which allows corporations to report “green” to investors and continues to allow unbelievable CEO / executives wildly insane pay to continue.