this post was submitted on 25 Nov 2023
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Telekom (including t Systems)? Siemens? Bosch? Those are all even bigger than SAP.
Within Germany, those are typically seen as extremely old-fashioned, "verkrustet". Bad at innovation, not modern in culture, etc.
I have no idea how true that is, but it's a perception that doesn't help them attract talent.
The other issue is that big tech are money printing machines. Google makes a profit of more than $300k per employee (that's already after paying the high salaries!), Bosch less than $5k.
Tech companies are paying much better because they can also afford it, unlike everyone else.
You're not wrong, about the money printing, but it's not a fair comparison since Bosch does its own manufacturing. I.e. they're simply smaller but still have part of the supply chain google let companies like Samsung and Lenovo have. So you'd have to correct for that and see how much the "tech core" of Bosch brings in. It's hardly 300k, but likely more than 5k. And they do pay fairly well by European standards.
About the culture difference: I think there is some truth to that but it’s not as bad as most people think. Google‘s Montessori culture is great to produce lots of innovative products, but bad for reliably producing hardware.