125
Is that $35 Apple Watch real? How misleading TikTok influencer videos could be the next big headache in e-commerce
(www.businessinsider.com)
this post was submitted on 14 Nov 2023
125 points (88.3% liked)
Technology
55744 readers
2771 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
This is the best summary I could come up with:
TikTok said in September that it had over 100,000 registered creators sharing products via its Shop affiliate program where it pays out a commission to influencers for sales generated via their videos.
"Obviously TikTok has to answer to some of this if they've got counterfeiters selling on their site or their app, but as far as I can tell from the ads and the options, they appear to be the legitimate thing," he told Insider a few days after his video took off.
The TikTok Shop listings for many of the items don't explicitly claim to be from Lululemon, with some merchants describing the bag as a "Lululimonn," "Lululemoon," or "Lololemons" accessory.
As large tech platforms like TikTok, YouTube, and Pinterest as well as a flurry of startups try to push social shopping into the mainstream in the US, policing influencer content could pose a major challenge.
Influencers are poised to become a bigger part of the online shopping experience as traditional e-commerce platforms like Amazon introduce their own TikTok-style video feeds.
Amazon recently co-launched a program alongside brands including Glassdoor, Expedia Group, and Tripadvisor to crack down on fake reviews and elevate trustworthy user content.
The original article contains 1,194 words, the summary contains 196 words. Saved 84%. I'm a bot and I'm open source!