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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)

submitted 1 year ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world

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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] 4am@lemm.ee 1 points 1 year ago

I’d rather the storage and retrieval is just kind of built in to the network itself (p2p) and companies like Google can just do search on it.

Make your money on ads, but keep it off my content if I don’t want to use your services. No need to vertically integrate so hard.