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submitted 8 months ago by MicroWave@lemmy.world to c/news@lemmy.world

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[-] ki77erb@lemmy.world 52 points 8 months ago

Also, a lot of dumbasses probably went to the store and bought a different product... made by the same company.

[-] HawlSera@lemm.ee 18 points 8 months ago

Hang out at a gas station in the south a lot...

Lot of dumbasses buying Budweiser hoping that Budlight goes bankrupt because of their decision to get something else.

Might as well be trying to bankrupt Coke by buying Diet Coke.

this post was submitted on 31 Oct 2023
283 points (89.0% liked)

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