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Privacy advocate challenges YouTube's ad blocking detection scripts under EU law
(www.theregister.com)
this post was submitted on 31 Oct 2023
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Technology
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Since they target ads demographically and ads change frequently, that would be a mess... The encoding, storage, and tracking would be a Big problem.
If they go this route, it would only make sense if they build a new video codec that allows for linearly splitting content at key frames so they can concatenate the ads with the video in a single file at runtime.
But then couldn't ad detectors just start playback at the key frames?
Even if it works, it would still be a Big Deal since re-encoding all of YouTube would be Hard. I guess they could just use the codec for all newly added material. Playback might suck on older devices, too; idk if they use h264 (that has dedicated hardware decoders)?