Disney is raking its customers over the coals with a 75% price hike for their annual subscription (originally $80.) People wonder why piracy is on the rise.
this post was submitted on 17 Oct 2023
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Disney’s desperation is showing—just look at their stock price the past 2 years.. down 50%
I’m honestly surprised they didn’t raise their subscription fees sooner. Unfortunately for them it’s a double edged sword, which will cause a lot of people to cancel and quite possibly harm them in the long run.
Disney has for the last few decades positioned itself as a premium product at a premium price (think the entry costs for theme parks, cruises, etc.) much the same way Apple has. They clearly think their content is worth the premium, so they're going for it.
Also, a lot of their best films are going public domain in the coming years, so they need to maintain and grow their revenue stream somehow.
Shedding ABC, eliminating physical media, and increasing streaming prices makes total sense if you think the way they do.