this post was submitted on 17 Oct 2023
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Disney is raking its customers over the coals with a 75% price hike for their annual subscription (originally $80.) People wonder why piracy is on the rise.Multiple commenters are saying I'm off base about the 75% price increase. My payment less than a year ago was $79.99. Here's the proof.

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[–] stewie3128@lemmy.dbzer0.com 1 points 11 months ago

Disney has for the last few decades positioned itself as a premium product at a premium price (think the entry costs for theme parks, cruises, etc.) much the same way Apple has. They clearly think their content is worth the premium, so they're going for it.

Also, a lot of their best films are going public domain in the coming years, so they need to maintain and grow their revenue stream somehow.

Shedding ABC, eliminating physical media, and increasing streaming prices makes total sense if you think the way they do.