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Tumblr says it’s going to “fix” its “core experience” to appeal to new users (www.theverge.com)

submitted 1 year ago by trashhalo@beehaw.org to c/technology@beehaw.org

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Tumblr plans to make changes to appeal to new users and improve growth. The post states that Tumblr is currently difficult for new users to use and curates content poorly. Tumblr aims to improve how users discover and sign up, encourage frequent engagement, and boost creators' ability to attract audiences. Specific changes mentioned include updating the confusing reply and reblog system to make conversations clearer and removing duplicate reblogs. Interestingly, the post does not discuss Tumblr's plans to integrate with the ActivityPub protocol. Tumblr has had a turbulent history but has stabilized under its current ownership, though some long-time users may not want a more optimized social feed.

There's a soft spot in my heart for Tumblr. I hope they find their way and become a bigger player.

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[–] george@midwest.social 2 points 1 year ago (1 children)

Here's a Masto post from an ex-employee:

Thinking about making a "I was part of the Tumblr activityPub federation project ask me how it ended" t-shirt and wear it on my PFP here.

The CEO posted this reply to Twitter, acknowledging that Meta had beaten Tumblr to the Fediverse.

Here's a screenshot of a post suggesting it's not a high priority.

[–] Atiran@lemm.ee 2 points 1 year ago

And that’s why corporate media will always suck.

Does this feature help our users? Yes, but does it make us more money? No. So we’re not doing it.